Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Dig deeper: Why we care about retail media networks In the club. Why we care. They’re all at different stages.

Retail 81

Retail Networking Strategic partnership Campaign 81

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 87

Retail Networking Profit margin Technology 87

Search Engine Land

FEBRUARY 15, 2023

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 92

Gaming Networking Campaign Angle 92

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

Campaign 83

Campaign Launch Drivers/motivators Promote 83

Martech

FEBRUARY 7, 2022

During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. While the marketing operations and technology community doesn’t ignore web systems, it could benefit from focusing on them more. More control than other settings.

Technology 89

Technology Technology E-commerce Sports 89

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. View all digital marketing campaign performance at an account level. What it does. Why we care.

Networking 77

Networking Manufacturing Advertising/ Marketing B2B 77

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Curb TaxiTV is a growing network of over 15,000 in-vehicle taxi screens within licensed taxis supported by Curb. Why we care. Reach and performance.

Click Through Rate 99

Click Through Rate Campaign Technology Technology 99

Salesforce

JULY 13, 2022

That’s why I was so encouraged by what I saw in June at Cannes Lions , the annual creativity festival, where a number of winning campaigns embraced this ethos. With that, here are five campaigns leading the way, with takeaways you can apply to your own efforts. The campaign is helping to change lives. Join #TeamEarth.

Campaign 98

Campaign Sports Trust Networking 98

Search Engine Land

FEBRUARY 9, 2023

This platform comes with an automated creative builder and efficient campaign setup for agility at scale. The post Walmart’s retail media network: What advertisers need to know appeared first on Search Engine Land. Needless to say, I expect 2023 to be a year of evolution.

Retail 88

Retail Networking Engineering Closing 88

Search Engine Land

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. To date, martech has focused mainly on building tools that can empower marketing teams to execute campaigns. It’s an industry addicted to selling seats rather than outcomes.

Networking 80

Networking Technology Technology Engineering 80

Martech

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. To date, martech has focused mainly on building tools that can empower marketing teams to execute campaigns. It’s an industry addicted to selling seats rather than outcomes.

Networking 82

Networking Technology Technology Engineering 82

Search Engine Land

MARCH 12, 2024

Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. They will now be displayed for you to review and add to your campaign during its construction phase. This solution is currently available for campaigns targeted to specific countries.

A/B testing 113

A/B testing Construction Gaming Campaign 113

Search Engine Land

AUGUST 30, 2023

Elevating advertising effectiveness Performance Max is a revolutionary ad campaign type introduced by Google, designed to maximize the efficiency of advertisers’ efforts while minimizing the complexities associated with campaign management. ” This opaqueness has sparked debates about transparency and control.

Territory 122

Territory Campaign Networking Represent 122

Search Engine Land

SEPTEMBER 20, 2023

Traditionally, digital advertisers buy ads through ad networks, such as the Google Ads network or the Microsoft Ads network, where the networks have control over the platform and the cost of the ads. As mentioned above, display ads are placed within the Google Ads network. Why programmatic advertising?

Real Estate 127

Real Estate Networking B2B Campaign 127

Martech

JUNE 28, 2023

In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact.

Agriculture 106

Agriculture Gambling Hospitality Networking 106

Martech

MAY 2, 2024

Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category.

B2B 114

B2B Drivers/motivators CRM GTM 114

Martech

JANUARY 26, 2023

Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. These insights can inform future campaigns.

B2B 135

B2B Campaign Technology Technology 135

Search Engine Land

MARCH 6, 2024

So, how do we create winning ads when two layers of technology promote less human involvement? Inspire feelings with images and videos Consumers discover products through images, product feeds and videos, transforming the resources required to create campaigns that cater to every stage of the buyer’s journey.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Additionally, generative AI can generate accurate and relevant content tailored to specific audiences, ensuring the success of digital marketing campaigns.

B2B 116

B2B Networking Campaign Technology 116

Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. At WPP, we are constantly seeking ways to push the boundaries of creativity and deliver exceptional results for our clients,” said Stephan Pretorius, WPP’s Chief Technology Officer, in the release. “By

Launch 76

Launch Clients Pipeline Technology 76

Martech

MARCH 30, 2023

The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store. In-store network. Why we care. Image: Cooler Screens.

Retail 77

Retail Networking Campaign Technology 77

Search Engine Land

APRIL 13, 2023

Merging Microsoft and Roku campaigns proves to be more effective in encouraging lower-funnel search activities when executed concurrently. Multi-channel exposure enhances engagement, as evidenced by an almost 18% overall increase in click-through rates on the Microsoft Audience Network when users are exposed to Roku ads.

Click Through Rate 99

Click Through Rate Retail Campaign Networking 99

Search Engine Land

NOVEMBER 2, 2023

Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Simplified ability to exclude themes Now, worldwide, you can easily filter out themes on YouTube and the Google Display Network that don’t fit your brand, offering more precision and clarity.

Networking 117

Networking Trust Campaign Engineering 117

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. Images, videos, campaign ideas? All this leads to a terribly inefficient campaign flow.

Campaign 112

Campaign Niche Service Product 112

Search Engine Land

NOVEMBER 6, 2023

The campaigns are display-only (for now), but they still represent a huge opportunity for engagement. Advertisers define their bids at the audience level, pairing them with creatives set at the campaign level. Your campaign will be eligible to target both (rather than users who meet both criteria).

Lead generation 110

Lead generation Represent Campaign Legal 110

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Networking 101

Networking Launch Follow-up Growth 101

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Described as the “next generation of Discovery campaigns,” it has new features, inventory, and insights, as well as an enhanced ad creation flow. Advertisers will be able to reuse audiences across campaigns.

E-commerce 126

E-commerce Launch Campaign Retail 126

Martech

JANUARY 6, 2023

The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns. As the leading retail media network, there’s ample cause to celebrate.”.

Retail 96

Retail Networking Campaign Consult 96

Hubspot

OCTOBER 17, 2016

Exploding with investment and technological advances, the world of emotion detection and recognition technology will change the face of marketing in the years to come. Many of the most successful marketing campaigns and initiatives are focused on emotions. It would be nothing short of a game changer for your business, right?

Technology 78

Technology Technology Campaign B2C 78

Search Engine Land

AUGUST 17, 2023

Unlike traditional AI systems that rely on pre-programmed rules, generative AI utilizes neural networks to learn patterns and generate outputs based on the data it has been trained on. We will end up with around 10% of total searches powered by this technology.” ” This question comes up a lot.

Click Through Rate 91

Click Through Rate A/B testing Campaign User Experience 91

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. Having competition for Google search encourages companies to innovate, invest in better search technologies, and create better user experiences.

Campaign 93

Campaign B2B Networking Price 93

Search Engine Land

SEPTEMBER 13, 2023

By indexing and reporting the hundreds of affiliate networks, advertisers can detect thousands of instances of affiliate ad hijacks. Kick out the trademark infringers Trademark infringement in search refers to the unauthorized use of a registered trademark or brand name in online search advertising, particularly in paid search campaigns.

Commission 129

Commission Legal Campaign Retail 129

Martech

NOVEMBER 1, 2022

While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks. Dig deeper: LinkedIn announces a new podcast network. Why we care. Non-profit and mission-driven. Privacy first. Long-term relationships.

Non-Profits 111

Non-Profits Networking Campaign Growth 111

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below.

UX 116

UX E-commerce Campaign Entertainment 116

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. Time Required: 6 hours split into two live sessions over two days.

Campaign 125

Campaign Technology Technology Commission 125

Martech

FEBRUARY 22, 2023

ad campaigns and creator marketing activations. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks. The feed will change and become more relevant by optimizing your profile with relevant keywords and engaging with B2B creators and other technology brands.

B2B 105

B2B Launch Campaign Entertainment 105

Martech

NOVEMBER 7, 2023

We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. Also, the new technologies can help. Ten years ago, 30 years seemed to be far away.

Price 94

Price Campaign Technology Technology 94