ConversionXL

JANUARY 2, 2019

As a SaaS company, both your product and service are unique solutions, and your pricing page should reflect that. It’s tempting to model your pricing strategy on successful companies. For many SaaS companies, pricing is the most overlooked way to drive growth. Tailor pricing to your product value and customers.

Price 119

Price A/B testing Territory Presentation 119

ConversionXL

JULY 20, 2016

If you’re looking to create the perception of luxury on your site, use lots of white space, keep a low number of products on display, and use fewer colors… And using colors that weren’t too bright correlated with a higher perceived price. True or not, it’s silly to ignore the mobile experience if you’re a luxury brand.

User Experience 81

User Experience Manufacturing Price A/B testing 81

Martech

JUNE 11, 2025

Transactional marketing, like a one-time discount code blasted out to the entire email list, was great for lifting MQL counts but not for customer experience, brand building or long-term retention. Product contributes knowledge of customer needs, market trends, user experience and product capabilities.

Pipeline 115

Pipeline B2B Cross-sell Education 115

ConversionXL

JANUARY 13, 2014

Pricing itself is super important, and so are the pages that communicate the prices. We’ll look at 8 different pricing pages and see how we could improve them. Effective pricing pages have several things in common. Ease of comparison: if you have multiple price plans, can I understand the differences?

Price 99

Price Presentation Follow-up User Experience 99

Sales Pop!

APRIL 7, 2023

Look at their products, pricing, and marketing strategies. The list can also help you create effective e-mail marketing campaigns. As an effective salesperson , you must monitor your competition to stay current on industry trends and demands. This also helps you differentiate yourself from them.

E-commerce 245

E-commerce Sales Referrals User Experience 245

Martech

JULY 18, 2022

One of the key skills that the digital marketing industry is sadly ignoring, howver, is that of the User Experience (UX) expert. What percentage of digital campaigns do you feel involve any level of UX thought and or testing? What would be a sure sign in analytics reports that a digital campaign has failed from a UX perspective?

UX 135

UX User Experience Campaign Service 135

Martech

APRIL 24, 2025

, Rick Zullo of Equal Ventures said, For them to hit their ChatGPT revenue forecast, they would need to almost 20x the amount of paid subscribers (presuming prices remain the same, which they may not), which would be about 400m people. Thats a big number. Hippo Video converts text, documents, and ideas into videos with AI-generated avatars.

Launch 107

Launch Angle Entertainment Sports 107

Martech

FEBRUARY 18, 2025

Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price. ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries. The solution is “un-marketing.”

Trust 83

Trust Cross-sell Non-Profits Drivers/motivators 83

ConversionXL

JULY 3, 2014

He not only changed the look and feel of the stores – getting rid of lucrative JCP private label brands, replacing them with designer inspired ones priced too high for most customers – Johnson instituted a complete overhaul of how the company did business. It was a disaster. Sales collapsed within months of Johnson’s takeover.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

ConversionXL

JUNE 12, 2014

It’s like when Joshua Porter noticed he was getting a ton of form errors on the “enter billing information” page, he added a tiny bit of copy to remind users to enter the billing address associated with their credit card , and noticed the errors went away, “thus saving support time and increasing revenue on the improved conversion”.

Conversion 112

Conversion User Experience UX CTR 112

Sales Hacker

NOVEMBER 16, 2021

Price: From $49 per month with a free trial. It does this by allowing users to use the web to source new contacts, update existing connections, and find account data and signals in real-time. Price: From $50 per month with a free basic account option for testing. Price: From $59 per month with a 30-day money back guarantee.

Lead generation 124

Lead generation Price Campaign Contact 124

Veloxy

AUGUST 17, 2022

Price: $49/month for Salesforce users, corporate plans available Automations: Non-selling activities, lead prioritization, lead capture Veloxy has several features to help you automate Salesforce, no matter how long you’ve been using the CRM platform. Go here to learn everything you need to know about Salesforce Automation.

Appointment 147

Appointment Territory Cross-sell Contract 147

Search Engine Land

NOVEMBER 29, 2023

This includes roles related to search and shopping ads, Google Analytics, ads measurement tools, and AI-powered campaign experiences. He claimed that for some queries, the tech giant may have even raised prices by as much as 10%. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Price 121

Price Engineering Launch User Experience 121

ConversionXL

OCTOBER 7, 2021

Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1. The rapid skimming strategy involves launching your product at a high price with high promotional costs. Slow skimming also involves launching your product at a high price, but instead with low promotion. Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

ConversionXL

JUNE 12, 2014

It’s like when Joshua Porter noticed he was getting a ton of form errors on the “enter billing information” page, he added a tiny bit of copy to remind users to enter the billing address associated with their credit card , and noticed the errors went away, “thus saving support time and increasing revenue on the improved conversion”.

Conversion 105

Conversion User Experience UX CTR 105

ConversionXL

JULY 28, 2020

Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. With the data you get from testing on-site nudges, you can gather behavioral and even psychographic data about your users. Price anchoring is a sure-fire nudge to drive online behavior.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Heinz Marketing

SEPTEMBER 24, 2023

This not only keeps prospects engaged but also improves the overall user experience. Nurture Campaigns Understanding your prospects’ behavior can be a game-changer in making your campaigns more effective.

User Experience 122

User Experience B2B Lead generation Campaign 122

ConversionXL

JUNE 12, 2014

It’s like when Joshua Porter noticed he was getting a ton of form errors on the “enter billing information” page, he added a tiny bit of copy to remind users to enter the billing address associated with their credit card , and noticed the errors went away, “thus saving support time and increasing revenue on the improved conversion”.

Conversion 101

Conversion User Experience UX CTR 101

Martech

MAY 1, 2023

A better approach to email campaigns. Email marketing misconceptions We hear two frequent misguided sentiments from our brand-side contacts: They don’t have enough content to deploy for effectively expanded email campaigns. They’re afraid of turning off users with too many sends. How to build your subscriber base.

User Experience 117

User Experience Campaign Follow-up Clients 117

Search Engine Land

SEPTEMBER 25, 2023

Understanding the significance of the customer journey in SEO By aligning SEO strategies with the customer journey, marketers can craft content that is highly relevant and tailored to resonate with users as they research a product or service. Influencers, email campaigns and retargeting efforts can reinforce the commitment made by users.

Customers 125

Customers User Experience B2C Engineering 125

ConversionXL

JULY 6, 2021

But a higher CPC can be prohibitive for smaller businesses and lower-priced products and services. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Industries known for high-priced products and businesses experiencing rapid growth also work. That’s the cold hard truth.

CTR 129

CTR X-functional Campaign Price 129

Heinz Marketing

JUNE 10, 2021

Analytics dashboard allows you to see how Sendoso impacts opportunities and campaign ROI. Cons: Would like more gift options at different price points. The platform is a little unfriendly when it comes to user experience but they have gotten much better. ROI tracking and campaign engagement score.

B2B 127

B2B Non-Profits Campaign Price 127

ConversionXL

MAY 6, 2014

I had invested a lot into this campaign. Not only had I spent four months putting the campaign together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours. I wanted to know was which traffic sources I need to prioritise during the real campaign.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

JULY 24, 2014

How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? Optimize Pricing To Maximize Profits. Traditionally retailers have used A/B or Bandit Testing to set prices for different products and come up with the optimal price that can result in maximum profits.

Conversion 118

Conversion Retail Price Promote 118

Martech

JUNE 25, 2024

The reality Despite slick ad campaigns and branding, many digital banks offer a one-size-fits-all approach, failing to cater to the nuances of personal and especially business needs. Don’t get me wrong, attention-grabbing campaigns are great, but what about building lasting loyalty?

B2B 114

B2B User Experience Trust Finance 114

ConversionXL

MAY 2, 2019

A landing page is an individualized funnel with a single goal: converting incoming traffic (typically coming from emails, paid ads, or social media campaigns) into a qualified lead or sale. It uses standard prices based on a user’s IP address and generates an estimate of what they might fetch as a host. Simplicity.

Conversion 133

Conversion UX Real Estate Non-Profits 133

Martech

JUNE 13, 2024

For instance, Meta’s ability to target users based on intricate criteria such as interests, life events and online behavior can dramatically enhance campaign effectiveness. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

Cross-sell 126

Cross-sell Customer Relationship Management Campaign User Experience 126

Martech

JULY 17, 2023

Unless otherwise noted, you must contact the company for enterprise pricing. Adobe Analytics is often called the gold standard of analytics platforms, a reference to both its capabilities and its price. It is designed and priced for very large organizations. Custom pricing for enterprise, its SMB price is $499 a month.

A/B testing 98

A/B testing Price User Experience Start-ups 98

ConversionXL

APRIL 28, 2021

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. Everyone in tech is chasing what’s known as a “sticky” experience.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Hubspot

NOVEMBER 22, 2024

So, having some form of reactivation campaign can help you re-acquire these new-old leads at a lower cost. We noticed that ~40% of the churned customers struggled with defining their Ideal Client Persona (ICP), which led to unsuccessful marketing campaigns." According to Malinov, the campaign focused on: The importance of ICPs.

Lead generation 50

Lead generation B2B Sales Campaign 50

ConversionXL

NOVEMBER 12, 2018

If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? Send me a tailored drip email campaign. Additionally, Coinbase has nice cryptocurrency price charts under the call to action—not too distracting and useful to build anticipation about what’s inside.

UX 116

UX Growth Non-Profits User Experience 116

ConversionXL

MAY 15, 2014

This example pops-up on their pricing page. It might look something like this: For Ez Texting, using Olark’s livechat widget on their pricing page helped to increase signups by 31%. A highly targeted email campaign launched to 30,000 people. How Vero Collects Feedback on the “Win-Back” Campaign. All automated of course.

Customers 122

Customers UX Launch User Experience 122

Martech

MARCH 4, 2022

If someone tells you the CPA on a campaign is $2, it is probably no better than a contractor telling you the price of lumber when you are trying to build an addition on your home, he explained. What CPA really does is measure the efficiency of the marketing campaign, Brenner said. How many customers did you find? New revenue.

Customers 111

Customers Campaign User Experience CRM 111

ConversionXL

JUNE 12, 2014

It’s like when Joshua Porter noticed he was getting a ton of form errors on the “enter billing information” page, he added a tiny bit of copy to remind users to enter the billing address associated with their credit card , and noticed the errors went away, “thus saving support time and increasing revenue on the improved conversion”.

Conversion 84

Conversion User Experience UX CTR 84

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In August, major brands began pausing their ad spend on X after learning campaigns appeared under pro-Nazi content.

Retail 116

Retail X-functional Launch Non-Profits 116

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Ensuring they have the same basic understanding of key differentiators, pricing, company offers, different sales techniques, and GTM strategies enables them to drive sales just as well as your direct sales team.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Salesforce

JULY 7, 2025

How AI is shaping online content AI is now creating blogs, social media updates, and email campaigns in just minutes. With the help of your parameters and training wheels, it can also analyze user behavior, preferences, and demographics to deliver personalized content to customers. Back to top.)

Objectives and Key Results 52

Objectives and Key Results E-commerce CRM A/B testing 52