Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

MARCH 30, 2020

Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. While Twitch is largely a platform for live gameplay and commentary, talk shows, cooking shows, sporting events, and gaming conventions also pop up on the site. Notice the extra steps the campaign takes for the branded stream.

Non-Profits 95

Non-Profits Cross-sell Gaming Campaign 95

Martech

OCTOBER 20, 2021

Sports is big too — in Sweden, for example, they have the rights to the premier soccer league, and they also hold the pan-European rights to the Olympics. ” That’s how things are set up for Discovery Plus, but Chittoor notes that stacks are structured differently across the various parts of Discovery Networks.

Sports 91

Sports Networking User Experience Appointment 91

Sales Pop!

MARCH 25, 2022

Try to sum up your value in as few words as possible, and create an attractive cover image to match. How you achieve this visual consistency will be up to your brand and its already determined voice. When they do promote a product, it’s like you’re looking at their online shop, not a social media feed.

Customers 52

Customers Sports Follow-up Entertainment 52

ConversionXL

AUGUST 11, 2021

In that sense, you need to look at it like selling a product. Put these same names on a sports podcast like Pardon My Take , and they may well fall flat. . A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Sure enough, it did.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

ConversionXL

MARCH 19, 2020

Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. Promotion. A haphazard combination of prevention and promotion characteristics. The HBR study builds a nine-by-nine block based on prevention- and promotion-focused strategies.

Growth 121

Growth Non-Profits Price Promote 121

Hubspot

AUGUST 24, 2012

Executing a remarkable guerrilla marketing campaign takes a lot of things. Really, if you've ever tried to pull one off, you know guerrilla marketing campaigns are risky business. Other times, they're a bust because you end up making a lot of people really, really angry. 1) The Blair Witch Project Pre-Release Campaign.

Campaign 73

Campaign Transportation Gaming Manufacturing 73

Hubspot

SEPTEMBER 12, 2019

Although you probably can't hire celebrities to promote your products, these commercials could still give you ideas for scalable video content that boosts brand awareness. The ad was part of Netflix's larger campaign to highlight its more than 20 shows and movies created by black talent, such as Dear Black People and She's Gotta Have It.

Sports 74

Sports Drivers/motivators Gambling Promote 74

ConversionXL

JULY 28, 2020

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. Sports Direct uses product badge nudges in a harmful way. Drive segmented email campaigns.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Hubspot

MAY 10, 2019

allows you to share and promote branded content in seconds. You create your Twitter handle when you sign up for an account. Twitter Chats promote interaction and engagement on your profile and get people talking about your brand. You can do this through promoted tweets or Twitter Ads. Promoted Tweets. Twitter Ads.

Promote 101

Promote Follow-up Campaign Objectives and Key Results 101

SalesHandy

MARCH 30, 2020

This will also contain the difference between Inbound vs Outbound sales, key strategies to outperform it and essential tools required to scale it up. This method is more focussed on solving customer problems rather than selling the product in the first place. Best when starting up a business. What is Inbound Sale?

Cold Call 72

Cold Call Technique CRM Sales 72

Hubspot

APRIL 1, 2018

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Why are these campaigns some of the best ads of all time? In fact, some of us might not have even been alive when these campaigns first aired. Don’t want walk up four flights of stairs?

Gambling 101

Gambling Campaign Sports Gaming 101

ConversionXL

SEPTEMBER 13, 2018

Mixpanel , in many ways, picks up where Google Analytics leaves off. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. In the words of hundreds of reviewers, Google Analytics was essential to “identify channels,” “track campaigns,” and monitor “traffic flow.”.

Cross-sell 119

Cross-sell Sports Conversion Clients 119

Hubspot

MARCH 21, 2018

After people start reading your blog content more, and want to read it on consistent basis, they’ll sign up for your blog’s email subscription. Because if you write about enhancing certain skills like selling, social savviness, sports, cooking, and music, your blog posts can only teach your readers so much.

Commission 99

Commission Entertainment Lead generation Sports 99

Hubspot

MARCH 18, 2016

They issued public apologies, updated their food safety protocols, and launched a new ad campaign focusing on how darn safe their food is (now). 6 Examples of Flawless Comeback Campaigns. It was lightweight, had a protective toe cap on the front, and sported a pretty nifty ankle patch. And thennn norovirus struck. 1) Converse.

Conversion 78

Conversion Sports Campaign Objectives and Key Results 78

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. But, like Musical.ly playing in the background.

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

JANUARY 18, 2018

It’s better to identify a realistic target based on solid data, and then exceed those expectations, than set up your sales team for disappointment. Few people enjoy thinking about worst-case scenarios, whether you’re talking sales forecasts or sports predictions. 1) Use historical data. Sorry, Cleveland.).

Angle 85

Angle Pipeline Sports Sales 85

Hubspot

OCTOBER 2, 2013

For these organizations looking for prime examples of how they can help, we''ve highlighted six campaigns that are raising money and awareness for the cause in some pretty unique ways. The National Breast Cancer Foundation is promoting its free, educational online guide to help women better understand breast cancer. nonprofit'

Sports 67

Sports Drivers/motivators Campaign Education 67

ConversionXL

APRIL 7, 2020

Podcasts, like Ramli John’s Growth Today , allow you to feature guests without the expenses—or logistics—involved with flying them into town and putting them up at a hotel. Unlike professional-quality video, the start-up costs for podcasting are quite affordable. We dive deeper into each topic below. Image source ).

Objectives and Key Results 85

Objectives and Key Results Strategic partnership Promote Start-ups 85

Hubspot

OCTOBER 30, 2013

This dedicated day of giving is changing the way we look at corporate philanthropy and promoting social responsibility alongside turning a profit. The EHL Consulting Group is promoting Giving Tuesday in the city of Philadelphia with the hashtag #GivingTuesdayPHL. 2) Donate proceeds of products and services sold.

Sports 69

Sports Angle Consult Networking 69

Hubspot

JANUARY 21, 2019

One of its most successful tactics is to host extreme sports events all over the world. In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. Just three weeks after the launch of the campaign, over 3,000,000 people worldwide engaged, created content, or were talking about the campaign.

Territory 101

Territory Trust Hospitality Campaign 101

Sales Hacker

SEPTEMBER 9, 2019

But here’s the truth: ABM is not a tactic, tool or campaign. You must put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. Multi-channel – maximizing reach by using all channels, not massive spamming campaigns. Personal Triggers Events: Promotion or new role.

Prospecting 62

Prospecting Sales Follow-up Contact 62

CloserIQ

OCTOBER 17, 2018

With a follow up system in place, you’ll know exactly when and how to ask your clients for referrals and actually get them. Businesses using referrals bump their conversion rate up to 70% and have a 66% faster close time because referrals build immediate trust with customers. The Follow Up Sales Strategy To Flood Referrals Your Way.

Follow-up 81

Follow-up Referrals CRM Contact 81

Hubspot

OCTOBER 19, 2016

Since Taco Bell's main audience has been increasingly attributed to millennials, they have focused on inserting fun and authenticity into their aesthetic, which makes it easier for them to drum up engagement. The more compelling your story, the less it would feel to your customers that you’re just selling them something.

Sports 78

Sports Teamwork Follow-up Clients 78

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Because it help drum up interest and make revenue from your stock, especially if the offer sets you apart from competitors. But if nobody sees your release, you won’t get very far. A press release can generate more sales.

Pitch 101

Pitch Angle Contact Follow-up 101

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Send a short & sweet thank you follow up email. Make sure your offer is relevant.

Follow-up 78

Follow-up Sports Contact Lead generation 78

Hubspot

MARCH 13, 2015

Each entrepreneur offers up a certain amount of equity in their business in exchange for an investment. Conrad is Founder and CEO of Boobypack , a company that sells the one and only "fanny pack for your rack." After making a few Boobypacks for friends and getting rave reviews, Conrad launched a Kickstarter campaign in early 2013.

Pitch 77

Pitch Sports Real Estate Follow-up 77

Hubspot

NOVEMBER 12, 2012

If you weren't at INBOUND 2012 where we started talking about it -- or even if you were and need a reminder -- this video should help get you caught up. Note: We're already selling tickets to next year's event, INBOUND13. Moosejaw is a outdoor apparel and sporting goods company. you know, if you want to get your tickets early.).

Campaign 75

Campaign B2C Entertainment Sports 75

Heinz Marketing

FEBRUARY 19, 2018

Conversational selling and its importance in the marketplace. ” No I’m not, they’re immediately gonna bombard me with stuff, and try and sell me. Matt Heinz: And we’re coming up on, we’ve been doing this for two years, and this is actually year three of having invested in it. Storytelling.

Pipeline 56

Pipeline Sales Up-sell Promote 56

Hubspot

SEPTEMBER 25, 2012

First 100 sign-ups get a free flamingo! Let's start by diving into learning about a new company that has just sprung up, taking an interesting spin on the exclusivity concept. I mean, I signed up for that reason, and said as much in the 'Reason for Joining' field. 2) Access to Up-to-the-Minute Information. The result?

Referrals 65

Referrals Networking Follow-up Cross-sell 65

Hubspot

OCTOBER 12, 2012

So for example, if your business sells yarn and you're a marketer participating in a social network for knitters, you already have a much more targeted audience at your disposal than you would on a social network like Facebook. Not sure what kinds of niche social networks have popped up on the web? Go ahead -- try 'em out! 5) CafeMom.

Niche 77

Niche Networking Education Sports 77

Heinz Marketing

JANUARY 14, 2019

Fed up with the same old sales results? Tired of advice from so-called sales gurus who don’t actually sell for a living? With nearly two decades of sales experience under his belt, he’s ready to share 60 inspiring stories to help you finally sell like a heavy hitter. Want to learn closing techniques from real-world doers?

Pipeline 60

Pipeline Gaming Sales Objectives and Key Results 60

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. billion views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

OCTOBER 7, 2021

which encourages people to sign up to its list for early access perks: Image source. This adds scarcity , which helps put gentle pressure on users to sign up. . Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1. Here’s an example from App Manager 5.0, Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

Hubspot

MAY 29, 2015

And that is good news indeed," explains Wharton Professor and best-selling author of Contagious: Why Things Catch On , Jonah Berger. I recently had a chance to catch up with Berger to discuss his book and dive further into his understanding of w hy people talk about certain products and ideas more than others. The Kale Campaign.

Agriculture 76

Agriculture Follow-up Entertainment Sports 76

Sales Hacker

APRIL 26, 2019

Chances are, you went beyond just “answering questions” if you ended up getting the job. Sell me this pen. For instance, you can say, “I’m from a family of driven entrepreneurs who taught me to go after what I want, and to never give up. You can add sports by saying, “I am an avid runner and competitive water skier”, etc.

Sales 21

Sales Drivers/motivators Promote Up-sell 21

SaaStr

NOVEMBER 16, 2020

Andy MacMillan: I spent five years at Oracle in the Fusion Middleware Group, working in Thomas Kurian’s org and ended up hopping over to Salesforce to learn the SaaS business model and ran a business inside of Salesforce for a while. An edge case, somebody in marketing that might want to look up customers or whatever.

Pipeline 78

Pipeline Territory Price Product 78