ClickFunnels

JUNE 10, 2025

Email Campaign Automation 2. While relatively simple in practice, the method behind the process must be strategic. Email Campaign Automation The best email campaigns use triggers to automatically add people to email lists when they take specific actions, like clicking a link or filling out a form. Funnel Blueprint 3.

A/B testing 130

A/B testing B2C Campaign Lead generation 130

Heinz Marketing

FEBRUARY 8, 2023

So, it’s no surprise campaign spending is down across almost all channels. After that, it’s all centered on strategic implementation. For example, let’s say you’re promoting a new sales CRM. Then, you could run the campaign on LinkedIn and Facebook—and you wouldn’t be wrong.

Promote 108

Promote Strategize Growth Campaign 108

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. How To Use Email Segmentation To Sell Products and Services Are you running any promotions in your medical practice?

Campaign 208

Campaign Appointment Cross-sell Pitch 208

Martech

AUGUST 13, 2024

Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures. What is your typical planning horizon for marketing programs/campaigns? Discovering your KPIs You’ve determined your strategic direction — now what?

Objectives and Key Results 112

Objectives and Key Results Strategize Follow-up Technology 112

Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech.

Growth 121

Growth Entertainment Sports Strategize 121

ClickFunnels

JUNE 5, 2025

This flexibility is especially important if you’re launching a new campaign on a tight schedule. That real-time feedback is invaluable, especially when getting a campaign live quickly. A drag-and-drop builder lets you shift your focus from technical implementation to strategic execution. That’s strategic.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

Martech

AUGUST 6, 2024

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out.

Promote 111

Promote Campaign Follow-up Strategize 111

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Ultimately, the strategic use of member data allows you to boost incremental revenue by successfully upselling and cross-selling relevant products and services to an engaged audience.

Cross-sell 110

Cross-sell Drivers/motivators Strategize Promote 110

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 117

Sports Gambling Entertainment Hospitality 117

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Identifying variations in strategic approaches Where similarities exist, so do distinctions. Lead magnets and calls to action (CTAs) are also widely used strategies.

X-functional 113

X-functional Territory Customer Relationship Management CRM 113

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. That’s why messaging is my tip here.

Niche 98

Niche Retail Promote Follow-up 98

Salesforce

MARCH 18, 2025

Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? The real challenge is using that data to optimize campaigns when it matters most. But without clear insights, optimizing campaign spend and understanding channel effectiveness becomes impossible.

Campaign 100

Campaign Pipeline Trust Retail 100

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Creating engaging imagery. In my experience, this isnt the case.

Angle 129

Angle Objectives and Key Results Education Strategize 129

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. They can’t tell you, for example, about open sales opportunities or provide year-to-date campaign performance.

Healthcare 116

Healthcare Appointment Retail Campaign 116

Sales Pop!

JULY 13, 2021

It is a calming color and can promote trust in brands. It promotes enthusiasm and is considered persuasive and encouraging. Psychological theories have been helpful for marketers to strategize their approach and determine what they can expect upon launching campaigns. Hues for Your Online Hub. Let Your Colors Shine.

Hospitality 245

Hospitality Strategize Promote Campaign 245

ClickFunnels

MAY 8, 2025

Loyalty—After the customer has made their purchase, continue sending coupons and promotional emails to encourage brand loyalty. Boosts Conversions By strategically leading customers through a series of steps, you can increase their chances of purchasing. Why Your Shopify Store Needs a Sales Funnel 1.

E-commerce 130

E-commerce Strategize Retail Trust 130

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Promoting an innovative culture.

Strategize 119

Strategize Growth Technology Technology 119

Salesforce

MAY 5, 2025

By pivoting to WhatsApp as one of its primary communication channels, OXXO dramatically improved customer engagement and loyalty with up to 80% campaign conversion rate. “Seeing 80% conversion rates in a campaign has blown our minds. Doing so ensured that customer groups were receiving campaigns and messages that were relevant.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Salesforce

OCTOBER 30, 2024

Within Marketing Cloud Engagement, Einstein offers a range of features that help us plan our campaigns more efficiently: Choose the best time to send communications to each subscriber. Start by testing these features, integrating them into your solution design while analyzing the data from each campaign.

Campaign 111

Campaign Trust Strategize Promote 111

Salesforce

AUGUST 29, 2024

However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.” It’s a strategic, purposeful part of your overall marketing strategy. It might not surprise you that LinkedIn is the B2B social platform of choice.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

JUNE 11, 2025

Marketing will need to play a strategic role — both at the top of the planning process (brand, messaging, audience analysis) and at the bottom, where the messaging flows through the mix of channels and engages the right audiences. We need a measurable proof of concept that fosters collaboration and helps us build a pipeline together.

Pipeline 113

Pipeline B2B Cross-sell Education 113

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Many companies report increased sales following their Super Bowl campaigns, particularly if the ads resonate well with viewers. million in 2005. Give it a try.

Entertainment 114

Entertainment Price Gaming Campaign 114

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Processing.

Niche 88

Niche Promote Lead generation Growth 88

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. Re-engagement campaigns Contacts go cold over time if you don’t reach out.

Appointment 120

Appointment Follow-up Contact Start-ups 120

Salesforce

OCTOBER 1, 2024

And you can ask AI for what-if analysis on what to stock, how much to order, how to price merchandise, and how to promote the items. This allows you to adjust orders, promotions, and discounts throughout the selling season, so you keep up with shifts in the market and consumer expectations. You can focus on inventory that will sell.

Retail 105

Retail Promote Sales Follow-up 105

Sales Pop!

DECEMBER 20, 2021

One of the most important recruitment tools that many real estate brokerages have access to is drip marketing campaigns. Through the strategic scheduling of newsletters and other forms of messages, you can communicate more efficiently with both passive and active candidates. Easily Promote What’s Important to the Receiver.

Real Estate 130

Real Estate Campaign Promote Strategize 130

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 104

Objectives and Key Results CRM Drivers/motivators Campaign 104

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 126

Campaign Gaming Education Technology 126

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. Or a particular product they have been wanting to try and promote?

Strategize 109

Strategize Objectives and Key Results Campaign Promote 109

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Martech

APRIL 14, 2025

Team Expected use cases Unexpected use cases Marketing management Clear alignment with management and data use cases such as dashboards, data integration and sourcing matching their strategic and oversight role. Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities.

Territory 86

Territory Government Legal A/B testing 86

Martech

FEBRUARY 20, 2024

The AI continues to optimize, using better combinations of content elements, over the course of a campaign or across multiple campaigns. Building a strong content distribution and promotion strategy It’s not enough to produce engaging content. Content performance for all assets should also be monitored and analyzed. Get MarTech!

Strategize 133

Strategize B2B B2C Trust 133

Martech

OCTOBER 29, 2024

To thrive in the future, marketers need a strategic, organization-wide approach to AI or risk being left behind as AI-native competitors move ahead. Build an AI-powered culture Establish an AI council or task force to guide strategy, promote cross-functional collaboration and celebrate quick wins.

Drivers/motivators 117

Drivers/motivators Strategize High impact Pitch 117

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Ultimately, the strategic use of member data allows you to boost incremental revenue by successfully upselling and cross-selling relevant products and services to an engaged audience.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

MAY 13, 2025

Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. Maybe they know exactly what happens when they send out a well-organized campaign and see the results pour in. Most email training focuses on using email as a tool, neglecting email’s strategic value.

Drivers/motivators 96

Drivers/motivators A/B testing Promote Strategize 96

Martech

MAY 12, 2025

Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? For example, during the pre-purchase phase, affiliate partners can support your campaigns to: Draw consumers to your website. Increase brand loyalty through their ongoing promotion.

Retail 104

Retail Strategic partnership Networking Commission 104