Search Engine Land

SEPTEMBER 9, 2024

Let me re-introduce you to YouTube While everybody knows YouTube, many forget that it is one of the largest search engines and also among the top social media platforms worldwide. S earch engine optimization. Search engine optimization Use relevant keywords naturally throughout the description. E ngage with calls to action.

Click Through Rate 98

Click Through Rate Engineering Trust Follow-up 98

Search Engine Land

SEPTEMBER 13, 2024

Affects search engine visibility Negative Google reviews can also impact your business’s visibility on Google’s search engine. Building on the last point, these reviews erode customer trust, which means lower click-through rates from customers. Instead of going to that restaurant, they’ll go somewhere else.

Legal 89

Legal Click Through Rate Trust Technique 89

Search Engine Land

SEPTEMBER 17, 2024

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

AUGUST 15, 2024

Click-through rate differentials between pages with and without AI Overviews are minor so far, but it is still early and products change quickly, so the past isn’t prologue.” It fell to 8%, meaning 92% of the time the search engine results page did not include an AI Overview for the queries that matter to us most.

Click Through Rate 92

Click Through Rate Referrals Finance Engineering 92

Search Engine Land

JULY 16, 2024

Analysis has shown that the general drop in traffic to small independent sites was not caused by the unhelpfulness of their content but by an overall drop in click-through rates. Looking for shortcuts and using AI to game the system can only bring uncertain short-term success and feed bad actors in their scam practices.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

AUGUST 19, 2024

Click-through rate differentials between pages with and without AI Overviews are minor so far, but it is still early and products change quickly, so the past isn’t prologue.” It fell to 8%, meaning 92% of the time the search engine results page did not include an AI Overview for the queries that matter to us most.

Click Through Rate 111

Click Through Rate Referrals Finance Engineering 111

Search Engine Land

JULY 25, 2024

It safeguards your online presence and reputation by: Keeping your brand front and center in search engines. Reduced click-through rates (CTR): Even if your ads appear, hijackers might use tactics that make their ads more appealing, leading to a lower click-through rate for your legitimate ads.

Click Through Rate 81

Click Through Rate Legal CTR Commission 81

Search Engine Land

AUGUST 6, 2024

High click-through rates. Page quality remains the same The most common misconception is that push notifications clutter the page with irrelevant content and links, causing search engines to consider the content less valuable and hurt organic search rankings. Their CTR often exceeds that of more familiar emails.

Growth 85

Growth CTR UX Click Through Rate 85

Search Engine Land

OCTOBER 7, 2024

7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Business email address Sign me up! Processing. See terms.

CTR 112

CTR Government Click Through Rate UX 112

Martech

SEPTEMBER 18, 2024

Optimize for search engines , maintain an active presence on social channels and use paid ads to show up when it matters most. Click-through rates (CTRs): Assess initial interest CTRs help measure how compelling your headlines, meta descriptions and ad copy are.

Customers 70

Customers A/B testing Trust Click Through Rate 70

Search Engine Land

SEPTEMBER 27, 2024

For example, meta descriptions are like paid ad headlines, so studying high-performing ad copy and click-through rates can help improve SEO content’s impact on search results.

UX 105

UX Click Through Rate Strategize Campaign 105

RingDNA

MARCH 26, 2025

Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority. According to KissMetrics , LinkedIn ads offer an average click-through rate (CTR) of 0.025%, which is respectable.

Closing 62

Closing B2B Sell Referrals 62

Salesforce

MARCH 26, 2025

.” You should analyze key metrics and set benchmarks for each segment and message for open rates, click-through rates (CTR) , and conversion rates. Tips for improving SEO with AI-generated content 68% of shopping experiences start with a search engine.

Price 52

Price Campaign A/B testing CTR 52

SaaStr

FEBRUARY 9, 2025

Prior to founding Klaviyo, Andrew worked in software engineering and product development, bringing a deep technical understanding to the marketing automation space. Under his leadership, Klaviyo has grown to nearly $1B in ARR and successfully went public in September 2023.

E-commerce 95

E-commerce SQL Retail Click Through Rate 95

Sales Hacker

FEBRUARY 24, 2025

YouTube is more than just another social channel YouTube is both a media channel AND a search engine that presents both organic AND paid marketing opportunities. As a search engine YouTube is the second-largest search engine in the world, with people actively searching for solutions, tutorials, and insights.

B2B 83

B2B GTM Cross-sell Education 83

Martech

OCTOBER 18, 2024

Brand visibility: Just like websites, a well-optimized company page improves your search engine ranking. higher click-through rate than single-image ads. Content performance: Tracks the reach, impressions, clicks, and engagement of your posts, including organic and sponsored content.

Objectives and Key Results 139

Objectives and Key Results Click Through Rate B2B Campaign 139

Martech

APRIL 1, 2025

The demise of traditional GTM pillars The reliance on paid search as the primary engine for lead generation is no longer sustainable. ” The proliferation of non-search engine resources, like ChatGPT and Perplexity, and AI overviews in search results put it on life support. “It is dead.

GTM 80

GTM Click Through Rate Pipeline Drivers/motivators 80

Martech

JUNE 2, 2025

Engineers who can connect disparate systems. Know what your CMO cares about, but can also explain model training to engineers. Instead of jumping straight to customer-facing chatbots or recommendation engines, they begin with internal tools that help service reps find answers faster or help marketers draft content more efficiently.

Customers 64

Customers Government Click Through Rate Territory 64

Salesforce

NOVEMBER 18, 2024

That’s why you need search engine optimization (SEO) to help people find you — instead of the other way around. When someone goes to a search engine (like Google, Bing, or Yahoo) and searches for something related to your startup, you want your website to show up at the top of the results. The best part? and 10.2%, respectively.

Objectives and Key Results 98

Objectives and Key Results Click Through Rate Engineering Niche 98

Martech

FEBRUARY 28, 2025

They’re engineering visibility by feeding the algorithm precisely what it wants. YouTube: The king of retention and click-through YouTube rewards videos that keep people watching. Creators analyze watch time, audience retention graphs and click-through rates (CTR) like Wall Street traders watch stock trends.

Gaming 83

Gaming CTR Networking Angle 83

Salesforce

APRIL 21, 2025

This vast audience presents a unique opportunity for businesses to engage with potential customers through compelling video content. Benefits of YouTube for businesses with video content: YouTube videos can improve search engine optimization (SEO) , as Google prioritizes video content in search results.

Promote 59

Promote Networking Launch Service 59

Sales Hacker

APRIL 18, 2025

Click-through rates dropped by 25%. Questions to ask yourself / your team Ask these questions: Are we writing for search engines or problems our buyer actually has ? The rise of AI has changed the game and not in the way most marketers hoped. Sydney saw it firsthand at G2 and Drata. Googles UI has changed.

GTM 96

GTM Click Through Rate B2B Trust 96

Salesforce

FEBRUARY 27, 2025

Why Email Open Rates Are Still Relevant for Marketers Want To Improve Your Marketing Problem Solving? Think Like an Engineer 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 2. Click-through rate (CTR) : Indicate ad effectiveness. Conversion rate (CVR) : Show how well the site converts visitors.

Territory 103

Territory CTR Click Through Rate Campaign 103

Search Engine Land

APRIL 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. They tried to look at the top-ranking content, analyze it and then, based on that analysis, reverse-engineer the algorithmic ranking signals. The post Is click-through rate a valuable SEO metric?

Click Through Rate 87

Click Through Rate CTR UX User Experience 87

Search Engine Land

APRIL 18, 2023

Click-through rates remained within 90% of the status quo. By adopting these new solutions, advertisers can ensure continued effectiveness in targeting and conversion rates while upholding privacy standards and staying ahead in a rapidly changing industry landscape. For conversions per dollar, the decrease was 1-3%.

Click Through Rate 89

Click Through Rate Represent Networking Campaign 89

Search Engine Land

MAY 15, 2023

Crawling and accessibility The first step is ensuring a search engine can crawl your site and understand what it is that you do (and where you do it). Images, videos, PDFs and content are also important and can be a source of search engine traffic. Indexing To understand your site, they have to be able to read the content of the page.

Engineering 98

Engineering Click Through Rate Follow-up Service 98

Search Engine Land

OCTOBER 12, 2023

Will that impact your click-through rate in a positive or negative way is yet to be determined. The post Google Search officially stops indented results appeared first on Search Engine Land.

Click Through Rate 142

Click Through Rate Engineering 142

Search Engine Land

OCTOBER 24, 2023

It may have resulted in reduction in traffic due to a lower click-through rate. You have to consider that adding any Google structured data today may not work tomorrow but while it does work, generally the click through rates from Google search to those with rich results does improve.

Click Through Rate 123

Click Through Rate Engineering Start-ups 123

Search Engine Land

MAY 14, 2024

Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher click-through rate than traditional web search results. However, Google will not break down impressions and click data for AI Overview links in Google Search Console.

Click Through Rate 142

Click Through Rate CTR Launch User Experience 142

Search Engine Land

MAY 4, 2023

Your video thumbnails may show up for more videos and you may see a higher click-through rate from those search result snippets in Google Search. The post Google no longer requires video descriptions as part of structured data appeared first on Search Engine Land.

Click Through Rate 133

Click Through Rate Engineering 133

Search Engine Land

NOVEMBER 15, 2023

You might want to check some of your more important keywords to see if Bing is changing the description in a way that may drive lower or higher click-through rates from Bing Search. The post Bing adds AI-generation captions to some search result snippets appeared first on Search Engine Land.

Click Through Rate 112

Click Through Rate Technique Engineering 112

Search Engine Land

FEBRUARY 8, 2024

The tech giant told Search Engine Land it is extending the use of the Sponsored label because “it is another step to creating cohesive ad labeling across our surfaces.” Making your ad label more obvious has the potential to impact click through rates on your ads. ” Why now. Why we care.

Click Through Rate 120

Click Through Rate Promote Engineering Campaign 120

Search Engine Land

SEPTEMBER 1, 2023

A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. How do we communicate most effectively with search engines? The post Increasing SERP visibility with structured data and schema testing appeared first on Search Engine Land.

Click Through Rate 139

Click Through Rate Engineering Presentation Technique 139

Search Engine Land

SEPTEMBER 12, 2023

They won’t reveal any real data to us about whether AI answers are driving clicks to websites, click-through rate data, or advertising performance data on what we are calling CHERPs, or Chat Engine Results Pages. And we have no way to track this in Google Search Console, Google Ads or Google Analytics.

Click Through Rate 137

Click Through Rate Launch Engineering Trust 137

Heinz Marketing

JULY 7, 2022

It’s the premier technical question board online, and 80% of software engineers visit Stack at least once weekly. They work exclusively through account reps and don’t have a self-serve option. Finally, Stack likes to focus on View-Through Rate rather than CTR (Click Through Rate).

CTR 115

CTR Click Through Rate Trust Engineering 115

ConversionXL

JULY 29, 2020

Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. They’re the primary way that search engines match user needs to web content.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

Search Engine Land

NOVEMBER 27, 2023

With the rise of the new personalized search features , including how Google is promoting creators more in search through perspectives and other areas, it may make sense to implement these new structured data types. The post Google Search now supports discussion forum and profile page structured data appeared first on Search Engine Land.

Click Through Rate 136

Click Through Rate Follow-up Promote Engineering 136