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Lead gen tactics for B2B: Best of the MarTechBot

Martech

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. For this prompt, try selecting the Demand/Lead generation expert.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? ebooks, whitepapers).

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users.

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A B2B Guide for Blogging Lead Generation

Hubspot

I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities.

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7 Ways to Integrate Search Engine and Email Marketing

Hubspot

This is especially true with an unlikely power couple, search engine optimization and email marketing. Search engine optimization is likely a strong source of traffic and leads for you already. And email marketing is most companies' primary inbound lead generation channel.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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SEO and website design: How to build search engine-friendly sites

Search Engine Land

It details exactly what you need to consider to build a site for search marketing and lead generation and how to focus on what your users want to help keep the Google gods on your side. Crawling and accessibility The first step is ensuring a search engine can crawl your site and understand what it is that you do (and where you do it).