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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115
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How True Classic uses post-purchase experiences to increase revenue

Martech

Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years. The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110
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Unleashing enterprise SEO superpowers: The 4 pillars for SEO success

Search Engine Land

As an SEO manager, a significant portion of the team’s time is spent identifying issues after launching a project. Their odyssey begins within the realms of Google Keyword Planner or other similar keyword analysis tools, where they unveil the latent growth potential by intertwining it with click-through and conversion rates.