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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

1, 2024–May 31, 2024): Gemini launched on Dec. This bucket helps keep the months clean, but now with Google’s product fully launched, this would be the most “advanced” they could be given the date range. Search term length has increased since the launch of ChatGPT, but it has been slow. 12 months Post-ChatGPT (Dec. 1, 2022–Dec.

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Microsoft is about to change how Copilot ads appear and trigger

Search Engine Land

Microsoft will also launch two new generative AI features in pilot this month: Diagnostics. Microsoft, citing internal data, said Copilot ads have “click through rates that are 69% stronger, and conversion rates are 76% higher when comparing lower funnel ad types to traditional search.”

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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Collect feedback Collect qualitative feedback through surveys or conversations with sales representatives.

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AI-powered martech news and releases: July 25

Martech

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.

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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

Low Engagement: Generic emails often result in lower open and click-through rates because they fail to grab the recipient’s attention & interest. Increased Unsubscribes: Irrelevant messaging can frustrate recipients, leading to higher unsubscribe rates. Track Campaign Engagement.

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How AI is reshaping the content creator industry

Search Engine Land

For example, creators would produce content for Google in exchange for visibility and traffic, which allowed authors to monetize it through ads and affiliate links. The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications.

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How AI is advancing advertising and changing consumer engagement

Search Engine Land

Best Practices : Advertisers should focus on creativity, especially visually speaking ads, image extensions, product feeds and multimedia ad formats to improve click-through rates. He shared an example – a picture of a rocket launch. It also useful for simplifying technical information from engineers.