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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Conversion rate: The percentage of content readers who convert into leads or customers.

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The small B2B marketing team’s guide to ABM

Martech

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

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11 Webinar Etiquette Tips for Presenters & Attendees

Hubspot

Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It So let's find out how presenters and attendees can contribute to more productive webinars. For example, some are education-based, with the presenter only engaging with the audience for questions.

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Welcome emails lift KPIs: Best of the MarTechBot

Martech

Engagement opportunity: Welcome emails typically have higher open and click-through rates compared to regular marketing emails. This presents a valuable opportunity to engage new subscribers right from the start. 3 KPIs that welcome emails can help grow Open rate: This measures how many people open the welcome email.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Focus on a strong thumbnail to boost click-through rates. Engagement rates : Includes likes, comments, shares and saves. Watch time and completion rates : Indicates viewer interest and content quality. Click-through rates and conversion metrics : Essential for videos aimed at driving actions.

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Applying scientific method to performance

Martech

I realized that I had a promotional email with red buttons, because the brand colors were dark purple (it was almost black) and red. But while the test version lagged in conversions, the click-through rate (CTR) on its top CTA button was nearly double that of the top CTA button in the control. The control won soundly.

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How to use micro-moments to capture customer intent in real-time

Martech

For marketers, this means being present, providing the right information and creating a seamless path from intent to action. Tailor your content and promotions to these insights. For example, if searches for “best CRM software for small businesses” spike, create and promote relevant content. Just be present, helpful and quick.