Remove Click Through Rate Remove Prospecting Remove Referrals
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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

Replacement metric: Website conversion rate (by traffic source and goal completion) Why it’s stronger: Conversion metrics tell you what percentage of your website visitors are completing a desired action (e.g., Measuring the conversion rate from those clicks (e.g., Vanity metric No. Where to find it: CRM systems (e.g.,

CTR 87
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. I’ve found that prospects seem quite receptive to InMail. Source: Gartner ​. LinkedIn from CEOs to SDRs 1.

Closing 62
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What is customer engagement? Strategies and best practices to know

Highspot

Successful customer engagement strategies have a direct impact on your revenue growth, leading to additional purchases, referrals, and increased customer lifetime value. Stronger customer acquisition through advocacy and referrals Engaged, loyal customers are far more likely to become brand advocates.

GTM 52
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The biggest email newsletter mistake B2B companies keep making

Martech

They rarely interest prospects or customers and can damage your email marketing program, as shown in the case study below. They make versions for prospects and clients. Typically, the only difference is an ad for their service included in the prospect version. We also saw an unsubscribe rate 41% higher than the median.

B2B 120
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The New Rules of Brand Awareness in the AI Era

Sales Hacker

Click-through rates dropped by 25%. Try to buy from your prospect. Combine this with referral programs (e.g., The rise of AI has changed the game and not in the way most marketers hoped. Sydney saw it firsthand at G2 and Drata. Gemini answers started showing up at the top of search results. Googles UI has changed.

GTM 92
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Best Sales Statistics To Boost Your Sales Team Productivity

SalesHandy

Outbound Sales Statistics Cold Email Cold Call Follow-up Inbound Sales Statistics Organic Lead Statistics Lead Nurturing Statistics Sales Prospecting Sales Cycle Sales Closure Referral Sales Statistics Social Sales Statistics Sales Training Statistics. Improve your email open-rate by sending personalized cold emails with SalesHandy.

Product 131
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10 Tempting Email Promos Your Prospects Can't Resist

Hubspot

And if you're unsure, just take a look at your click-through rates; if they're stagnating or taking a nose dive, it's time to get creative with the deals you're sending to drive clicks and revenue. Referral bonuses are a fantastic incentive for current customers to share their love for your brand with their network.