Remove Clients Remove Closing Remove Contract
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Essential Contract Review Tips for Sales Professionals: Read Client Contracts with Confidence

Iannarino

Ensuring you understand client contracts is crucial for sales success—don't let legal jargon trip you up.

Contract 284
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How Your Client Justifies Buying from You

Iannarino

This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both. Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. You Make Sense of Their World.

Clients 325
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Change – The Ultimate Sales Survival Skill

Sales Pop!

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. Of course, it’s very appropriate to have that dual focus as deals and accounts are typically the two areas most closely connected to wins, commissions and bonuses. Can they, in the end, be win themes?

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How to Calculate Your Closing Ratio

Iannarino

On LinkedIn and other social media platforms, you will find advice like "Don't close deals, open relationships." This implies that asking your client to sign a contract will somehow harm them. In reality, closing the deal allows you to provide the improvement they need.

Closing 262
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Who really owns your data? Protecting your business from agency lock-in

Martech

I thought this issue had been resolved long ago, but with several new clients, it has resurfaced as a top priority. Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Eventually, the client became dissatisfied and wanted to switch agencies.

GTM 131
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First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Focusing on the conversations that your clients find most valuable for their goals is the key to creating a preference to buy from you. The first thing you need to do is to create value for your prospective client.

Contract 337
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Gaming The Numbers

Partners in Excellence

Another client, the leaders were very proud of their win rates. I had actually worked with a lot of other clients, including their competitors. As I dove in, I discovered the sellers were not entering opportunities into the pipeline until they were actually in the contract negotiation stage. They were consistently above 60%.

Gaming 122