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How to identify high-churn personas in B2B and mitigate their risk

Martech

That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone. Everyone was eager to adopt new technology and had high expectations for what that technology would do. Flexible contract terms and proactive support can help too.

B2B 122
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How Technology Helps you Manage the Sales Pipeline

Veloxy

The technology available today allow sales teams to maintain a healthy pipeline and continually move leads on to the conversion stage. For instance, you could have a pipeline worth a million dollars in contract value. Without further ado, let’s look at how different technologies can help you manage your pipeline. Conclusion.

Pipeline 195
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A roadmap to martech stack maturity

Martech

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. Contract When does the contract end?

Contract 121
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Why marketers need to master capability assessment and tool procurement

Martech

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Contract 114
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Why Your Next Lead Is No Better Than the Last

Iannarino

It is a mistake to believe that recent means better when all leads share common traits, one being helping clients on their buyer’s journey. But in reality, you cannot determine how compelled any prospective client is to change at any time without speaking to them. No, please don’t literally scratch your clients.)

Intrinsic 343
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6 martech contract gotchas to be aware of

Martech

Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” Contracts are complex for a reason. I’ve seen and heard of my share of contract gotchas. Don’t let contract gotchas catch you off-guard.

Contract 120
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What to do when your vendor has a data breach

Martech

Review the contract There are times in business when a lawyer is called for. Go over the contract with a legal expert. The contract should have a data breach notification requirement and possibly what remediation is required of the vendor. Data breaches put a lot of stress on the vendor-client relationship.

Legal 124