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Sales Contracts: Elements, Process & Best Practices

Salesforce

” A written sales contract should accurately reflect the verbal agreements made — or else you risk the buyer backing out of the deal or having a very unhappy or potentially litigious client after the deal is done. Sales contracts are vital to completing any business transaction. Why is a sales contract important?

Contract 110
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PPC client kickoff: Strategies for a successful first encounter

Search Engine Land

Your manager just informed you that you have a new PPC client. Here are a few tips and tricks to help you impress your boss and absolutely nail that first meeting with your new client. Here are a few tips and tricks to help you impress your boss and absolutely nail that first meeting with your new client. Set up Google Alerts.

Clients 65
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How to build and maintain client trust in your agency

Search Engine Land

For example, we’ll hear of other agencies: Locking clients into long contracts with no out clauses. Not providing clients with access to their own ad accounts. This article will explain why maintaining client trust is critical to building a strong agency and culture. Reliability : Do you do things when you say you will?

Trust 136
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How to amend a contract (Addendum)

PandaDoc

Written contracts are a great way of setting boundaries for a business relationship between two parties. Even though the original contract may seem like carved in stone agreement, unexpected situations may occur and oblige the parties to come up with a contract amendment. What is a contract amendment?

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Why you should fire clients more often (and how to do it the right way)

Search Engine Land

All clients review agencies for “fit.”. They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. Client A is actually costing you money in the long run. Client B keeps asking for caviar on a sardines budget.

Clients 131
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First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Focusing on the conversations that your clients find most valuable for their goals is the key to creating a preference to buy from you. The first thing you need to do is to create value for your prospective client.

Contract 318
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Why You Must First Solve Buying Pain Points in B2B Sales

Iannarino

The Earl of Chesterfield For as long as anyone can remember, salespeople have been trained to identify their prospective clients’ problems and their implications. But by rushing the deal to get to the pain points, you break B2B selling and buying. In this industry, my clients would complain about the lack of quality of their workforce.

B2B 246