Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 83

GTM Engineering Customers Cross-sell 83

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. What’s more, these VPs and directors know their sellers must use influential and captivating sales materials that marketing creates to address buyers’ wants, needs, and challenges.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 70

GTM Engineering Customers Cross-sell 70

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. They orchestrate deals, bringing in execs, solution engineers, and cross-functional allies. Design around how customers want to buy, not how you want to sell Internal convenience should never beat customer experience.

Growth 72

Growth GTM Cross-sell Negotiate 72

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. manage all the SMBs in the mid-market.

GTM 89

GTM Territory Gaming Sales 89

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Strong working relationships only go so far without a system behind them. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services.

GTM 106

GTM Cross-sell Pipeline Launch 106

Sales Hacker

APRIL 15, 2025

Speaker: A quick pause because it can be so hard to stay abreast of the newest AI developments around go to market with how quickly things are changing. They’re gathering thousands of revenue leaders to explore how high performing teams and individuals are leveraging go to market intelligence and AI to crush revenue goals.

GTM 62

GTM B2B Follow-up Campaign 62

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. After you’ve gathered the list of the desired selling behaviors, it’s time for a frank conversation with sales leadership.

Strategize 115

Strategize GTM Cross-sell Sales 115

SaaStr

JANUARY 30, 2023

Building revenue operations to support sales Deel had onboarded nearly 100 clients, reports showed good traction, and it was time to leverage this opportunity. Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies.

Cross-sell 109

Cross-sell Account management Clients Growth 109

SalesLoft

MARCH 31, 2022

Both the pandemic and full adoption of digital selling have rapidly improved the way that we are looking at workplaces and teams, how we communicate with customers, and ultimately how we sell. It’s harder to get in front of clients and it’s harder to get the commitment. That means sales cycles are shrinking.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. Use curiosity to dig into products and clients.

Product 127

Product E-commerce Strategize B2B 127

Sales Hacker

JUNE 14, 2021

Sygma became an account that will be worth $2M–$6M depending on how long Schneider retains them as a client. An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. In the mini-case study below, you’ll see how a client changed Sephora’s buying behavior.

GTM 109

GTM E-commerce B2B Profit margin 109

Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. AWS goes to market through a two-tier channel system, beginning with about 30 worldwide distributors like Ingram Micro and TD SYNNEX.

B2B 113

B2B Cross-sell Hospitality Healthcare 113

Heinz Marketing

JULY 30, 2020

By Josh Baez , Client Engagement Manager at Heinz Marketing. And once you have agreement on your ideal customer profile from sales, marketing, and customer success, it becomes much easier to not only go to market, but also to make refinements as you learn more about your customers, their needs, and their goals.

Customers 110

Customers Non-Profits Cross-sell Technology 110

Sales Hacker

SEPTEMBER 2, 2020

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. But meeting a client in person is still one of the most effective ways to build trust and, in turn, a solid, fruitful business relationship. No-Touch Sales.

Inside sales 131

Inside sales Cold Call Contract Price 131

SaaStr

FEBRUARY 14, 2023

It’s much easier to sell something to a customer you’re already working with than it is to win them again and again. To calculate your net dollar retention, take all of your existing ARR at the beginning of the period, add on any cross-sell or upsell, subtract out any churn, and then see the ending ARR.

Profit margin 104

Profit margin Drivers/motivators Cross-sell Growth 104

Heinz Marketing

AUGUST 25, 2020

By Josh Baez , Client Engagement Manager at Heinz Marketing. When you think about how you sell and market your solutions, you might think you’re only addressing a single person – maybe it’s the one who signs on the dotted line; or the person in charge of implementation; or even the end user.

B2B 117

B2B Sell E-commerce Cross-sell 117

Salesforce

JANUARY 3, 2022

As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. Learn more: “Diversity Sells”. Create a single source of truth to empower go-to-market teams. Learn more: “Unlock Team Selling with Strategic Account Planning”.

Growth 98

Growth Quota Intrinsic Cross-sell 98

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and The fact that your client, leadership, or colleagues believe something about competitors doesn’t mean it’s true. Make sure you go in with an open mind. Most likely, they’ll only remember one—your main selling point.

UX 126

UX X-functional A/B testing User Experience 126

Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts. Not exactly.

Gaming 98

Gaming Cross-sell Sales Finance 98

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies.

Cross-sell 103

Cross-sell Finance Strategize Technology 103

Sales Hacker

FEBRUARY 7, 2018

There are three clear tell-tale signs; INCREASE IN PRICE – Instead of $24,000 in ARR you start winning clients at $48,000 ARR. EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative. Pursue new accounts for example from SMB to Mid Market to Enterprise.

Growth 100

Growth GTM SQL Strategic partnership 100

Hubspot

JUNE 8, 2021

Inside sales reps need a number of skills to land clients from afar. If you imagine jet-setting to new locations to pitch prospective clients, an outside sales rep role could be the career for you. Nearly half of their time is spent selling remotely (i.e. Outside Sales Rep. using Zoom, Skype, email, and CRM). Image Source.

Commission 94

Commission Territory Finance Inside sales 94

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) Budgets were inflated and inbound leads were plentiful, which created a distorted view of what it’s like to sell. We all know buyer research is changing.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

SBI

MARCH 8, 2018

SAVO enables: Sales Transformation – We accelerate large sales transformations like M&A, changing sales coverage, or implementing a new sales methodology like Challenger to get sellers back to selling quickly. Kick Off Call & Focused Virtual Meetings – SAVO has a kick off call to consult with the client’s core team.

Gaming 55

Gaming Strategize Government Cross-sell 55

SalesLoft

OCTOBER 21, 2016

From the OG, Account Based Marketing, to the new front man Account Based Sales Development , the lift in annual contract values alone is proof that the targeted approach to customer acquisition is working.As Cross-functional orchestration. It takes a village, and it starts at the first touch, going all the way to upsell/cross-sell.

Cross-sell 52

Cross-sell GTM Referrals Contract 52

Heinz Marketing

MAY 16, 2022

It’s an area I’m really passionate about and I’m actually working with two clients this quarter on CX transformations, which is a lot of fun. If I’m ever in market, I won’t buy from them because of how they treated me, because of how they pushed me.” We can talk about that and some of the metrics.

Pipeline 96

Pipeline Referrals X-functional Cross-sell 96

Sales Hacker

MARCH 10, 2020

This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith , the VP of Marketing at Tackle.io. Nicole is the VP of Marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. This is our go-to-market strategy and about 99% of our deals are close to the marketplace.

Cross-sell 83

Cross-sell Objectives and Key Results Pitch Start-ups 83

Heinz Marketing

MARCH 25, 2020

By Josh Baez , Client Engagement Manager at Heinz Marketing. The following blog post was written based on new research from Heinz Marketing and 6Sense. Specifically, organizations must work to address: Misaligned metrics of success between sales and marketing. A severe lack of cross-functional coordination.

Growth 66

Growth Cross-sell Territory Engineering 66

criteria for success

MARCH 25, 2020

And no matter where you are or what your organization sells, you’ve likely seen an impact on your business. Selling Through Uncertainty. Criteria for Success is hosting a series of group Q&A's about selling during COVID-19. Or maybe you have a value of commitment to your clients. Optimize for Remote Work.

Cross-sell 66

Cross-sell Sales Up-sell Meeting 66

Highspot

JANUARY 9, 2024

Each stage requires specific selling skills to satisfy prospect needs. Here’s what the B2B sales cycle looks like: Prospecting: This business development is where the sales process begins, as sales reps search for potential clients who might need their products or services. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell B2C 52

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. Reps working from home need to be willing to converse without selling. Data integrity is more important than you thought.

Contract 83

Contract CRM Consult Cross-sell 83

PandaDoc

JULY 22, 2021

As you might guess, there are so many benefits to prioritizing cross-team alignment. And we’re not just talking about Sales + Marketing. You can even take this a step further by creating a no-go list for your internal teams to use for future go-to-market strategies. Implement a note taking system.

Cross-sell 52

Cross-sell Sales Pitch Education 52

SBI

FEBRUARY 24, 2021

Evolved Selling: Keeping Pace with Shifting Customer Demand. Sales teams are further dependent on marketing teams for the data on prospective customers — as they’re unable to ‘press the flesh’ in person. Devon works one-on-one with clients to help them run effective results-driven campaigns.

Sell 43

Sell Customers Tradeshows Cross-sell 43

Sales Hacker

NOVEMBER 14, 2019

Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets. . At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM).

Technology 78

Technology Technology Cross-sell Referrals 78

SaaStr

JULY 15, 2022

How, if no one’s heard of you, do you sell to big companies? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core. Jason Lemkin: Well, let’s break it up.

Growth 117

Growth Cross-sell Start-ups X-functional 117

SBI

APRIL 29, 2020

Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY. And they crop up a lot down the line during ownership – so they impact cross-sell/up-sell a lot as well. Provide There’s so much noise in the market right now, it seems harder than ever to find trustworthy sources of information.

Cross-sell 48

Cross-sell Teamwork Clients Up-sell 48