Search Engine Land

SEPTEMBER 18, 2024

Case studies and results Client case study: Affiliate lead generation site Jouvencel shared details about a client’s success with a redacted case study on an affiliate lead generation site.

Niche 88

Niche Promote Lead generation Growth 88

ClickFunnels

JUNE 19, 2025

Run A/B Tests and Optimize Continuously Why Many Landing Pages Fail From Landing Page to Lead-Generating Funnel 1. Simplify Your Page Layout To optimize your landing page for lead generation, remember that less is more. With a little strategy, you can easily turn your page into a lead-landing machine.

A/B testing 130

A/B testing Lead generation Technique Manufacturing 130

Martech

AUGUST 9, 2024

Supercharging customer acquisition “In a nutshell, we supercharge customer acquisition for our clients,” explained Aniketh Parmar, EVP technology at Centerfield. First, there is a portfolio of more than a dozen digital brands like business.com and security.org that redirect traffic to Centerfield’s clients.

Technology 117

Technology Technology Clients Campaign 117

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Landscaping clients may be worried about the effects of chemicals on soil. Quality of leads. I love the challenge of learning something new.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

JULY 15, 2024

Prompt: Is it possible to compare costs of acquiring new clients versus cost of loyalty actions? Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customers 117

Customers Objectives and Key Results Cross-sell Follow-up 117

Martech

AUGUST 29, 2024

Incorrect contact details or duplicate records can lead to overlapping outreach, frustrating potential clients and damaging your reputation. Avoid being overly salesy or treating people like another number in your lead generation efforts. When your CRM is cluttered, you risk missing opportunities and wasting resources.

CRM 126

CRM Contact Networking Follow-up 126

Martech

JUNE 19, 2025

Many email servers and clients auto-open emails for security reasons, and users might open an email and immediately close it without reading or clicking. Suggested replacement metric: MQLs or SALs generated from content Why they’re stronger: This focuses on the quality of leads generated from your content.

CTR 87

CTR CRM Click Through Rate Lead generation 87

ClickFunnels

MAY 13, 2025

An Understanding of the Target Market—Conduct market research to thoroughly understand your ideal client. Leads—You need leads (potential customers who have not made a purchase yet); otherwise, your funnel will be empty. For example, if someone signs up for a free eBook or newsletter, that’s a lead generation page.

E-commerce 130

E-commerce Strategize Sales Lead generation 130

Heinz Marketing

SEPTEMBER 17, 2024

Market saturation, outdated marketing strategies, or ineffective lead generation tactics are common culprits. A company experiencing a surge in clients may need to amplify brand awareness rapidly. Stakeholder Engagement : Involve employees and clients in the transition process.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Martech

JUNE 11, 2025

The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. And that kind of experience-led growth relies heavily on strong product marketing.

Pipeline 115

Pipeline B2B Cross-sell Education 115

Veloxy

FEBRUARY 12, 2025

Apollo.io - Lead Generation My team has tested many lead generation platforms along with our Veloxy solution, and we found that Apollo.io Our clients get great value from the platform’s massive database of over 210 million contacts and 30 million accounts. transforms how sales teams prospect.

Product 130

Product CRM Price Objectives and Key Results 130

ClickFunnels

MAY 27, 2025

You’re doing everything “right,” but clients aren’t signing up at the rate you expected. Without specialized software, you could spend hours tracking potential clients, sending follow-up emails, and handling administrative tasks.

Sales 130

Sales Clients Follow-up Contact 130

Highspot

JULY 13, 2025

Augment marketing’s lead-generation efforts As noted, social selling complements marketing’s lead-generation initiatives by amplifying brand- and product-centric content to relevant groups or individuals on popular social platforms.

B2B 52

B2B Sell GTM Cold Call 52

Hubspot

SEPTEMBER 17, 2024

With this knowledge at your disposal, as a sales rep, you could proactively reach out to potential clients in that industry, increasing your chances of closing deals and outperforming your sales targets. Personalization As a sales pro, nobody may get you quite like AI can. Privacy and data security Okay.

Sales 41

Sales Healthcare Technology Technology 41

Highspot

MARCH 6, 2025

Start by pulling sales performance metrics from your customer relationship management (CRM) system, like lead response times and deal progress, to get a clear picture of performance. Then, layer in client feedback for some qualitative depth. Try leading with value before the price comes up. Did you know?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

PandaDoc

JUNE 26, 2025

This means having a shared definition of leads, clear messaging, and KPIs that everyone is aligned on to create a more unified buyer journey. See also 5 ways to tell when you should use lead generation or sales prospecting 2. Our solution will help you generate professional quotes quickly while ensuring accurate pricing.

CRM 52

CRM Legal Sales Price 52

Hubspot

JULY 22, 2025

It’s especially helpful for handling small but time-consuming tasks, like organizing contacts or prioritizing leads. It’s still early-stage in some ways, but Breeze has helped me spend less time toggling between tools and more time actually talking to potential clients. Pros Shortens forms using Breeze matching.

Objectives and Key Results 59

Objectives and Key Results Price Follow-up CRM 59

ClickFunnels

JULY 8, 2025

With the right software, you can build a lead generation funnel for your agency clients, a webinar funnel for your course business, and a product launch funnel for your e-com brand. Your coaching clients never land on your e-commerce upsell pages. Imagine being able to track and optimize from the same dashboard.

E-commerce 130

E-commerce A/B testing Cross-sell Launch 130

Highspot

JULY 3, 2025

Revenue enablement , sales operations, and related business leaders at your company know they still need highly skilled sales team members to proactively interact with prospects passed to them via lead-generation activities from marketing. The post B2B sales enablement: How to elevate your approach appeared first on Highspot.

B2B 52

B2B GTM Objectives and Key Results Sales 52

RingDNA

MARCH 26, 2025

They’re potential partners, collaborators, and clients. Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority. Maintain Relationships with Existing Clients B2B sales is relationship-centric.

Closing 62

Closing B2B Sell Referrals 62

Salesforce

DECEMBER 17, 2024

Analyze successful clients and identify common characteristics based on facts instead of guesswork. With a clear ICP, marketing teams can develop personalized lead nurturing campaigns that speak directly to the needs and pain points of your target customers. Lead generation also gets a boost from an ICP.

Prospecting 52

Prospecting Customers Territory E-commerce 52

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. Lead generation: Count the number of new leads collected during the event.

B2B 109

B2B Promote Follow-up Lead generation 109

Search Engine Land

SEPTEMBER 16, 2024

Case study example Our agency tested display and search campaigns for a client offering services for attorneys. Display ads on attorney news websites, used for lead generation and as the first touchpoint, generated more leads at a lower cost than search campaigns.

Campaign 77

Campaign Gaming Conversion CRM 77

Hubspot

AUGUST 19, 2024

or “Hope all is well” have become so routine that they often fail to engage the potential client. For example, instead of saying, “We help businesses improve their marketing,” you might say, “We've helped companies in the cybersecurity industry increase their lead generation by 30% within the first three months.”

Cold Call 80

Cold Call Objection handling Follow-up Technique 80

Hubspot

JANUARY 3, 2025

How can you prove to new clients that they should invest in you? As a freelancer, my skills are my product and it was tough getting good clients (emphasis on good) to hire me. Imposter syndrome is real when you lack the experience, background, and client list to prove your worth. Implement strict budgeting and expense tracking.

Networking 36

Networking Finance Non-Profits Referrals 36

Salesforce

FEBRUARY 3, 2025

They’re like a relationship architect that manages accounts, works to understand client needs, and addresses concerns. Back to top ) Bad leads Prospective customers unlikely to convert into paying clients, potentially leading to inefficient use of sales resources.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Martech

NOVEMBER 18, 2024

Even better, conversion rate is relevant no matter what your end goal: Lead generation. Here are four examples that I use with my consulting clients. Direct sale. Eyeballs for advertising. Engagement. Acquisition. Or something else. That suggests that those who view the video are more likely — have a higher propensity — to buy.

Conversion 119

Conversion Growth Lead generation Clients 119

Hubspot

FEBRUARY 20, 2025

Pro tip: What I love most about AI in prediction is how it fits perfectly into lead generation. Take HubSpots predictive AI lead scoring to automatically analyze and adjust lead scores based on metrics like email engagement and pricing page visits. Strike when the iron is hot. Monitor and optimize.

Drivers/motivators 36

Drivers/motivators Price Clients Follow-up 36

Hubspot

JULY 17, 2025

This is useful information because it helps us identify talent early and cultivate relationships with them so that we can provide clients with the right people when they need them.” This informs “decisions that directly impact our hiring and revenue-generation processes,” Roy says.

Gaming 41

Gaming Manufacturing Start-ups Niche 41

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. To help our client stand out, we stuck with their established green (with a rebrand, you dont have to start over on everything its OK to just refresh some elements). Your website is more than a digital brochure.

Conversion 130

Conversion UX Teamwork User Experience 130

Martech

JULY 8, 2025

That leads to mistargeted campaigns, flawed attribution, and skewed engagement metrics. AtData has worked with clients who thought they had clean, verified audiences, only to discover, after layering in email address intelligence, that 15% or more of their contacts were invalid, temporary, or fraudulent. It also creates blind spots.

Retail 83

Retail Contact Lead generation Start-ups 83

Pointclear

NOVEMBER 8, 2017

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine.

Lead generation 126

Lead generation SQL Pipeline Contact 126

Martech

FEBRUARY 11, 2025

Want to turn webinars into a powerhouse for lead generation and nurturing? As a HubSpot consultant and marketing strategist, Im always talking with clients about this! Below are just a few of the systems we use to turn webinars into growth engines but seeing how they work matters.

CRM 108

CRM Lead generation Engineering Consult 108

Pointclear

NOVEMBER 13, 2017

For one client, it takes 9.82 This approach yields a 5% lead rate. Our leads are equivalent to what SiriusDecisions calls a Level 4 or 5 lead—well-qualified leads. We invest about 10,000 touches to generate 50 leads. touches to engage with a prospect. What Is Multi-Touch? How did you do it?”

Contact 106

Contact Strategize Clients Education 106

Martech

APRIL 10, 2025

It’s an essential subscription for any content marketer looking to create high-performing lead-generation campaigns. Then the drip campaign starts, nurturing new contacts into ready-to-buy clients. Use Flodesk to maximize your lead generation and CRM efforts. I hope your conversions soar like mine.

UX 121

UX Campaign Lead generation CRM 121

Sales Hacker

OCTOBER 18, 2024

Examples of automating workflows to solve ongoing challenges: Everyone shared use cases they’re trying for sales account research and lead generation workflows. Whether you’re looking to expand your reach or deepen your engagement with potential clients, this asset serves as your go-to blueprint for success. Link to GPT.

GTM 104

GTM E-commerce Real Estate Networking 104

Salesforce

OCTOBER 18, 2024

Lead generation: Gaining your first customers and building a loyal customer base can be difficult. Encourage customers to share testimonials and reviews to build social proof and attract new clients. Your best bet is to have a nest egg started, and use free tools to get going.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111