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How to inflation-proof your marketing in 2025

Martech

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In its early stages, Nosto operated on a performance-based pricing model, charging clients a commission on sales directly attributed to its product recommendations. While this model drove adoption due to its “risk-free” nature for clients, it introduced significant revenue unpredictability for Nosto.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

Clients no longer settle for surface-level engagements that end at onboarding. In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. It’s a relational and operational one.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

CEOs & COOs: Need to build strategic partnerships? They’re potential partners, collaborators, and clients. Strategically grow your network, and you’ll be amazed at how opportunities begin to unfold. But the best B2B sales reps understand the power of continuing relationships with clients even after a deal closes.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

I once worked with a client who completely changed the way I think about business growth. That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. I asked him what changed. His answer? Joint ventures.

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5 Ways AI Has Already Changed SaaS Sales Forever with Perplexity’s CBO Dmitry Shevelenko and SaaStr CRO Confidential Host Sam Blond

SaaStr

Think enterprise security, custom integrations, and multi-year strategic partnerships. I have to wait on them to respond, and they want to take a call, and sometimes I just want to buy the product.” “That just built a lot of trust with the AI that I was speaking to. .” The Action Item : Audit your sales process.

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What CEOs Are Missing In Their Attempts to Grow Revenue

Understanding the Sales Force

Customer Retention and Expansion ( “customer retention strategies,” “upsell techniques” ): Keeping and growing existing clients is a cost-effective growth play. M&A and Strategic Partnerships ( “M&A for revenue growth,” “marketplace partnerships” ): 56% of CEOs plan mergers or partnerships to scale long-term value.