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How to un-silo your organization and be more customer-centric

Martech

Sales is in charge of closing opportunities — and sometimes in charge of renewals. Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Often, customer feedback and service data are not shared widely.

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Upselling and Cross-selling: 8 Examples and Why They Work

ConversionXL

These tactics are upselling and cross-selling (respectively). It’s hard to sell customers on something they don’t know they need. It’s not about selling additional products ( this is cross-selling ), nor is it only for selling more expensive items to happy existing customers.

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Sales Skills to Help Your Team Effectively Cross-Sell and Upsell

Force Management

In today's economic climate, cross-selling and upselling have become more challenging due to the budget constraints of customers. This can lead to disorganized sales behavior and increased discounts, creating unnecessary stress for managers and sales representatives alike as they try to close deals that are not yet fully developed.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Professional services and other revenue: $13.6 Many industries go through this.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

In return, customers receive exclusive benefits, rewards and sometimes special resources akin to subscription services. The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold.

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How to revamp your lead scoring strategy for 2025

Martech

Industry Depending on your product or service, certain industries will be a better fit than others. Conversely, lower points should be given to leads outside your service area. If your product or service is tailored to enterprises, assign higher scores to leads from larger companies. Negative scoring can help with that.

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7 proven strategies for effective B2B customer retention

Martech

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

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