Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Actively engage in the council to show how AI adds business value.

Objectives and Key Results 135

Objectives and Key Results Government Trust Technology 135

Sales Pop!

JUNE 17, 2025

Focus on what matters to your buyer: how long things take, what they’ll need to provide, and when they can expect results. It answers key questions without creating more. This tactic works because it removes barriers before they become objections. If you’re B2B, focus on clarity and results. Put it front and center.

B2C 138

B2C Objectives and Key Results Manufacturing Real Estate 138

Highspot

JUNE 23, 2025

Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. That’s because identifying the right growth levers is only half the equation. The difference?

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Focus on best sellers wouldn’t facilitate their key objective.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. Quickly exclude records from active lists.

Objectives and Key Results 116

Objectives and Key Results CRM Contact Pipeline 116

SaaStr

MARCH 1, 2025

IBM just closed on its $6.4 CEO Dave McJannet shared his systemic approach to scaling companies through distinct growth phases. Process Reviews > Status Updates : Top CEOs don’t just review results – they review the systems that produce those results. And it’s one of the first to be acquired!

Growth 71

Growth Objectives and Key Results Go To Market B2B 71

Veloxy

FEBRUARY 12, 2025

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Our platform helps field and outside sales teams achieve a 3X increase in new revenue growth in their first month. The results get even better with a 5X increase by the second month.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

JANUARY 14, 2025

This is at odds with a company’s primary objective of acquiring and retaining customers. As a result, it falls to marketing to drive the importance of keeping the customers you already have. Defection prevention Closely monitoring customer behavior can detect early warning signs of potential churn. Give me leads.

B2B 132

B2B Customers Objectives and Key Results Cross-sell 132

Veloxy

JUNE 15, 2023

Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. Key skills for success include excellent customer relations, proficiency in new business development, adeptness in account management, technical sales knowledge, and problem-solving capabilities.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. This is step one to coordinated growth. If no one owns lead management, then no one is paying close attention to which leads are actually working and why. It allocates time, budget and efforts toward closing deals. Efficiency.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

The 5% Institute

JULY 26, 2021

Learning exactly how to close real estate deals, can make the difference between remaining a mediocre Real Estate Agent or Realtor, or reaching the top 5% of your industry. So; what’s the process to learn how to close real estate deals? So; what’s the process to learn how to close real estate deals? Prospecting. Cross selling.

Real Estate 145

Real Estate Closing Cross-sell Objectives and Key Results 145

Search Engine Land

SEPTEMBER 25, 2024

Here are the key points from their discussion. ” PMax offers growth opportunities through AI-driven insights across various channels, but Kruger advised against relying solely on it, suggesting it should be part of a broader, strategic approach that includes learning from PMax to enhance dedicated campaigns.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Martech

OCTOBER 9, 2024

To drive real revenue growth, sales and marketing need to work together. Sales zeroes in on closing deals and revenue. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Pipeline growth : A healthy pipeline is a shared success.

Growth 126

Growth Objectives and Key Results Pipeline Sales 126

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine? Processing.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. However, that’s not enough for your sales reps to close deals consistently. With the right people promoting your brand, you won’t have to focus on discounts to close prospects. This is why you should invest in sales training.

Product 246

Product Territory Objectives and Key Results Sales 246

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. Is training translating into closed deals? For example, sales reps who skipped interactive role-plays in training struggled with objection handling.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. The key is to identify additional stakeholders early in the sales process to reduce possible stalling and conflict later in the deal.

Customers 146

Customers Objectives and Key Results Drivers/motivators Pipeline 146

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. The result? Less chaos, more efficiency, and predictable growth.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Veloxy

FEBRUARY 13, 2023

This leads to higher levels of trust and rapport, and ultimately more closed deals. What's the difference between open ended and close ended questions? Close ended questions are questions that can be answered with a “yes” or “no,” or with a specific piece of information.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Martech

OCTOBER 17, 2023

In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops. This results in each team optimizing at the expense of the other teams. Marketers could learn from their growth colleagues and replace funnels with growth loops.

Growth 129

Growth Manufacturing Retail Objectives and Key Results 129

Partners in Excellence

MARCH 20, 2025

“They are meeting their quotas and our growth goals,” came the response. What subjects, prospecting, qualifying, deal strategies, account management, call planning/execution, objection handling, closing? . “Sales training, our people aren’t performing the way we expect,” came the response.

GTM 120

GTM Real Estate Objectives and Key Results Objection handling 120

Openview

MAY 30, 2018

In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale. Pay too little, and you will never be able to recruit (or retain) the kind of game-changing sales talent that fuels growth. Sales Executives (VP of Sales, Chief Revenue Officer, etc.).

Objectives and Key Results 162

Objectives and Key Results Commission Appointment Lead generation 162

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Business development managers (BDMs), account executives, and anyone who can self-generate leads and close deals.” For example: “Navigated procurement processes in enterprise SaaS, closing $1.2M Closing deals is great.

Objectives and Key Results 49

Objectives and Key Results Pitch Sales Follow-up 49

Cerebral Selling

SEPTEMBER 12, 2022

As a result, they suffer with low close rates and poor forecast accuracy. “We spoke to the customer a number of times and identified their key issues. We forecasted the deal to close but after ALL that work, they STILL didn’t move forward with us!” the real reason they buy). Does this narrative sound familiar?

Customers 220

Customers Objectives and Key Results Objection handling Drivers/motivators 220

SaaStr

MAY 16, 2021

Gorgias CEO Romain Lapeyre, and Axelle Heems, the Gorgias Head of Operations, share steps to create a partnership program that scales and yields results. Partnerships Can Fuel 50% of Your Growth. Partnerships have a tremendous potential to tilt your growth curve, and at Gorgias, this potential amounts to about their revenue.

Growth 107

Growth Objectives and Key Results Referrals Contract 107

PandaDoc

JUNE 27, 2025

But when it comes down to closing the deal, the content your reps are using is the most important piece that will make or break the sale. Sales enablement content gives your sales reps the resources they need to build trust, help with objection handling , and move potential customers through the sales funnel.

Objectives and Key Results 52

Objectives and Key Results Legal Contract Objection handling 52

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Martech

JANUARY 22, 2024

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. To fully deliver results and revenue for clients, close collaboration with internal RevOps teams is essential. In short, you’ve done nothing at all.

Clients 112

Clients Closing Objectives and Key Results SQL 112

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. The AI will automatically adjust bids with the conversion value against your ROAS target.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. But true understanding goes beyond the products you offer.

Growth 118

Growth Customers Objectives and Key Results Teamwork 118

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Regular performance reviews transform feedback into a growth tool. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Cerebral Selling

FEBRUARY 22, 2021

In part one of this post, I shared research on how modern sales and marketing organizations can drive revenue growth by being more prescriptive in their selling motions. In fact, data from the team at Gong shows that close rates decline by 71% when reps forget to cover next steps on the first call. I have a solution to help.

Process 233

Process Customers Objectives and Key Results Clients 233

SaaStr

OCTOBER 30, 2021

My personal objective was simple, learn as much about SMB SaaS as I could and move on to another company to continue learning. However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. Stay Laser-Focused.

Closing 111

Closing E-commerce Customers Quota 111

SaaStr

JUNE 30, 2025

These tools aren’t just shiny objects — they’re the foundation of how a small team creates outsized impact. We feed it our YouTube videos and SaaStr sessions, and it spits out crisp, actionable summaries that actually capture the key insights. We’re married to getting better results for our community.

Objectives and Key Results 98

Objectives and Key Results GTM Niche Gaming 98

Search Engine Land

JANUARY 20, 2023

Firstly, and most obviously, form submissions are likely to be completed by qualified leads and may result in a sale. You can see which landing pages result in a conversion within the same session – perfect for identifying sales direct from SEO efforts. Head to Search Results in the left-hand menu.

Objectives and Key Results 115

Objectives and Key Results Conversion Campaign Consult 115