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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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4 ways to use sales gamification in your sales process

PandaDoc

Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. In this article, we’ll take a closer look at sales gamification, why it works, and what you can do to gamify your sales process and increase your revenue.

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How to overcome the top 3 objections to YouTube video ads

Search Engine Land

Right now, we’re holding our breath (and monitoring closely) to see the impact of that budget cut and ascertain the degree of any degradation in traffic and conversions as a result. We’re working closely with our client to identify relevant market and search trends before drawing firm conclusions.

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How Snowboarding Taught Me to Ask Better Closing Questions

Jeff Shore

You can read about closing techniques in my book, Closing 2.0. You can join me at the Closing 2.0 But on top of all those amazing resource, there is one more high-impact method of perfecting your closing technique: Teach Yourself. The learning process was all about failure. The Process of Improvement.

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Before you hire another marketer, do these 5 things first

Martech

Upgrade your process One of the biggest challenges marketing teams face is a lack of processes and systems. This lack of structure results in inefficiencies, waste and confusion, negatively impacting the team’s productivity and morale. Business email address Subscribe Processing. In your inbox.

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Is It The Best Use Of Their Time?

Partners in Excellence

Rather than measuring activity or meetings, what if we started looking at high impact interactions? And doing this would improve our own time utilization, because it is more likely to result in a high impact conversation with the customer/prospect. We went from 22 meetings to close down to 9 meetings.

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Human Interaction Is Not Designed For Efficiency

Partners in Excellence

In addition to technology, we revise and redesign our processes to make us more efficient. AEs manage qualified deals, Customer Service manages the relationships after we have closed a deal. Likewise, from the buyer side, we leverage technology, digital buying processes, everything we can to avoid human interaction.