Remove Closing Remove Networking Remove X-functional
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 102
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 86
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 74
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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

Learn more about TriNet at: [link] GTM 153 Episode Transcript Austin Hughes: The way that we thought about growth as a function was much more akin to how you run product team. And when you were at ramp, you actually built out the growth function there and. What is like the step change function that we’re missing out on?

GTM 80
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The marketing community reacts, as the clock runs out on TikTok (for now)

Martech

Normally I would suggest that TikToks loss is Metas gain but the combination of scaled back creator programs, constantly shifting algorithms and shuttered moderation functions make it increasingly unlikely IG, FB and WhatsApp will be a safe harbor for creators and their audiences. And for all those brands throwing cash at TikTok influencers?

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Or is that all behind closed doors? And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. I mean, moonshot projects sound pretty fun. So you pay for a number of seats.

GTM 69
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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

In this live panel from the GTM Fund AGM, three early-stage leaders from three exceptional companies—Centari, Atrix AI, and Gaiia—break down how they’re closing enterprise deals in some of the most challenging verticals: legal, pharma, and telecom. So when we initially closed our first [00:08:00] customer. Vera Kutsenko: Hi everyone.

GTM 70