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Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

Search Engine Land

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud. Synchronize audiences with Marketing Cloud. Why we care. How it works.

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5 Interesting Learnings from Okta at $2.5 Billion in ARR

SaaStr

So Okta is one of our favorite SaaS and Cloud leaders. Founder CEO Todd McKinnon was VP of Engineering at Salesforce and left to start Okta in the depths of the last downturn. Much, Much, Much More Efficient Than 12-24 Months Ago The story of almost every Cloud leader. Wow, what an engine at $2.5 Billion in ARR!

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Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

Search Engine Land

If Google decides to move forward with its bid to acquire HubSpot, experts anticipate that the search engine giant will need to defend its position in a lengthy court battle, arguing that the acquisition would not stifle competition. Google did not immediately respond to Search Engine Land’s request for comment.

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The Average Public SaaS Company Was Founded by a 33 Year Old CEO

SaaStr

Eric Yuan had already led WebEx engineering at Cisco when he started Zoom at 41. And I suspect with so many SaaS and Cloud veterans now, we’ll see the average stay about the same, but more and more SaaS leaders started by folks at 40+. Jay Chaudhry started Zscaler at 48.

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Salesforce says an internal action caused service outage

Martech

This is about our public cloud access service,” Shanmugam Chinnasamy, SVP of Salesforce Sales Cloud Engineering, said during a video call with customers. Wide effects on Salesforce cloud services. A graphic displayed during the call showed most if not all of Salesforce’s cloud services were affected. Why we care.

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Can AI Put an End to Big Data’s Boulevard of Broken Dreams?

Salesforce

Way back in 1914, engineer and data visualization pioneer Willard Brinton observed that while companies went to considerable effort to analyze and catalog their information, most failed to draw useful conclusions from it. With Data Cloud, we can create a data graph that provides a real-time, consolidated view of a customer or any entity.

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5 Interesting Learnings from nCino at ~$500,000,000 in ARR

SaaStr

They’re at almost $500m in ARR, with 1,850 customers, now growing a modest but steady 19% and they have gotten pretty efficient, like most other public SaaS and Cloud leaders. 1M+ Customers Are Key to the Growth Engine With 73 $1m+ customers. Engineering also took a small hiy as well. A year ago, growth was at 48%.