Measuring customer acquisition cost: Best of the MarTechBot
Martech
SEPTEMBER 9, 2024
Sales expenses: Salaries, commissions, bonuses, and overhead costs for the sales team. Calculate total costs: Add up all the expenses gathered in Step 1 to get the total cost of sales and marketing. Also, please list up to three martech tools needed to measure marketing and sales costs, as well as other costs relevant to CAC.
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