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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Sales expenses: Salaries, commissions, bonuses, and overhead costs for the sales team. Calculate total costs: Add up all the expenses gathered in Step 1 to get the total cost of sales and marketing. Also, please list up to three martech tools needed to measure marketing and sales costs, as well as other costs relevant to CAC.

Customers 112
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U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13

Martech

Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. It also prohibits the buying and selling of followers and views on social media. The effort started with an “advanced notice of potential rule making” in November 2022. Email: Business email address Sign me up! Processing.

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Why Google lost: The DoJ’s case in 11 slides

Martech

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” This one focuses on the company’s adtech business and is scheduled to start in September. Email: Business email address Sign me up! Processing.

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How to Get New Sales Reps Cold Calling and Building Pipe Faster (Ask Jeb)

Sales Gravy

If youve ever hired a sales class or tried to ramp up new hires in an industry with complex products or strict guidelines, youll relate to Gaiuss dilemma. By the time theyre ready to sell, theyll be way behind on prospecting and might even lose that day-one enthusiasm for building relationships. And yes, theres a risk of mis-steps.

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B2B marketing can’t hide from change forever

Martech

Profit is the long-term metric Im signing up for. Whether for sales or CX, commissions are paid on the transaction. Email: Business email address Sign me up! The best marketers sell every day of their lives. Each time a customer is sent to someone else, that person must start the relationship from scratch.

B2B 112
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8 Things to Review Before Accepting a Sales Commission Plan

Sales Hacker

Sales compensation was set up to ensure that reps are suitably rewarded for their performance. It started with a simple approach: Here’s your quota? get paid commissions at 8%. get paid at 12% commissions. Don’t be hard on RevOps and finance folks for putting guardrails up. Do I get an advance on my commissions?

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“The Right Commission Plan Will Fix Everything….”

Partners in Excellence

Many senior sales execs are starting their planning for next fiscal year. Inevitably, the commission plan becomes part of the discussion. “Dave, if only we get the right commission plan, we will fix all our performance problems! ” Me: “How will fixing the commission plan improve those? Can you help?”