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AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement.

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5 Missed Revenue Growth Opportunities of Second-Stage Startups

Sales Hacker

Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step? Combatting missed revenue growth for second-stage startups. 5 revenue growth mistakes second-stage startups make.

Growth 113
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Best Small Business Ideas: Practical Tips and Strategies for Success

Salesforce

A top motivating factor for most people — especially those in finance, insurance, and construction — is money. Consider if your business has the potential for growth by using artificial intelligence (AI) tools and analytics to make data-driven decisions. Calculate financial growth: Will it make you money? Do you have the time?

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5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. A dedicated growth team is suited to this change. You still have to pay the bills.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. I want Dennis Lyandres: to know how this insane growth actually happened. Dennis Lyandres: Okay, so Sophie Buonassisi: when it comes to cross vertical software and ai, [00:04:00] what are you really advising founders on today?

GTM 81
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How To Build A High-Performing Team And Retain Top Talent with Snowflake Global Director of Market Intelligence Guan Wang (Video)

SaaStr

Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. . Constructive Conflict . Create an onboarding plan so new employees are always clear about products and expectations goes a long way toward growth and success. .

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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

If youre selling a cup of coffee, the options are relatively simple. Identifying upsell and cross-sell opportunities to drive continued revenue growth. Customer advocacy efforts, such as case studies and referrals, to further support business growth. The sales process varies greatly depending on the purchase.