article thumbnail

How to make your ‘ideal customer profile’ more ideal

Martech

This last group consists of those prospects that need super deep price discounts during the sales cycle, are more challenging to onboard, complain and want refunds and suck the life out of your customer success and account teams. While you may add or remove accounts over time, the general principle is that this is a static construct.

Customers 109
article thumbnail

The Art of Sales Negotiation: Close More Deals

Highspot

Without it, it may lead to increased challenges and frustration in determining equitable prices and outcomes. Additionally, negotiation serves as a catalyst for salespeople to cultivate enduring relationships with their customers, providing a platform for constructive communication.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Choosing the Right Sales Motion for Your Business (28 Real-World Examples)

Sales Hacker

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. This is where a sales rep physically meets a potential customer to discuss needs, budgets, volumes, prices, requirements, timelines, and other contract details. Rifiniti: $150k ACV and $3M ARR.

article thumbnail

Reviewing Sales Performance – An Easy Guide

The 5% Institute

By highlighting achievements and providing constructive feedback, businesses can create a culture of accountability and continuous improvement. Tracking this metric helps businesses understand the profitability of each customer and evaluate the effectiveness of upselling or cross-selling strategies.

article thumbnail

7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

To combat rising competition and prices, you need to get savvy about your ad targeting and delivery. Use these data points to construct customer segments, and then use them as Custom Audiences. Your goal is to serve them with relevant offers where you cross-sell and upsell related products. Purchase frequency. Segment #1.

Customers 133
article thumbnail

Sales Manager Responsibilities – A Detailed List

The 5% Institute

By analysing sales data, identifying trends, and providing constructive feedback, sales managers can help their team members enhance their selling skills and achieve better results. This includes identifying target markets, determining pricing strategies, and creating sales campaigns.

article thumbnail

This day in search marketing history: January 9

Search Engine Land

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . Har Gobind Khorana Google doodle celebrates first chemist to construct a synthetic gene. Phone Support For Verification Issues With Google Local For Business.