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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Constructing pleasant interactions must be the foundation of your communications and content. Luxury brands understand this well.

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How To Use Priming To Improve UX

ConversionXL

Your previous ideas about the construct of a camel allow you to finish this sketch before it’s actually finished: Image Source. Masked priming – when word or image is presented for a very short time but is not consciously noticed. The post How To Use Priming To Improve UX appeared first on ConversionXL.

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12 Insights About People Every Designer — and You — Need to Know

Salesforce

Salesforce UX/UI lead Zack Kirby said, “Keeping UIs simple is critical to user-friendly design. Creating a less-complex experience starts with a designer who can filter the options being presented to users.”. An example of an expectation is that UX should be straightforward. Kirby holds a bachelor’s degree in psychology. “[For

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Why High Cognitive Load Is Costing You Conversions (and How to Reduce It)

ConversionXL

The best UX is the one you’re not aware of, the one you don’t even notice. Each time UX falls short of intuitive, cognitive load increases. Extraneous – The complexity added by the way the concept is presented. Germane – The construction of patterns, models and associations. via Conversion Uplift).

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How to leverage neuromarketing for SEO

Search Engine Land

These three dimensions are the foundation upon which successful marketing strategies are constructed. When users are presented with these options, they rationalize to choose the tier that best aligns with their needs and budget. THINK’ T apping and translating brain signals. H arnessing brain activity to understand consumer behavior.

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Website Activity: The Tools and Tactics to Track It

Hubspot

You know, the ones where you conducted your own experiment outside of school and presented your findings on a tri-fold cardboard poster in the gym. By tracking how your site is registering with prospects, you gain insight into their buying intentions and what aspects of your UX and messaging are most effective.

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YouTube advertising: The ultimate guide

Search Engine Land

You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. The best ad formats for MoFu campaigns are longer-form, skippable TrueView ads, allowing a more detailed presentation of your products or services. Marital status. Education status. Home ownership status.