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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

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How to negotiate a contract

PandaDoc

Contract negotiation is essential for modern businesses, but it isn’t always easy. Let’s talk about contract negotiation in more depth. What is a contract negotiation? Contract negotiation is when two or more people discuss the current terms of a contract and come to a new, legally binding agreement.

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The Complete Guide to a Consulting Business

Hubspot

If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting.

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Salesforce experts share tips for ensuring a smooth implementation

Martech

Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. Kirsten Schlau, director and Salesforce Marketing Cloud practice lead at martech consultancy Sercante, saw one such implementation go up in smoke when a client she advised acquired a new company.

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Working with freelance marketing talent

Martech

“We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ’ Whereas if you have access to somebody, you hire them or contract out, they’re like, ‘Just send me the list and I’ll do everything else.'”

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Working with freelance marketing talent

Martech

“We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ’ Whereas if you have access to somebody, you hire them or contract out, they’re like, ‘Just send me the list and I’ll do everything else.'”

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The ultimate guide to contractor management software with tips and benefits

PandaDoc

Contract management software automates many of the processes necessary in contractor management. This is vital when bidding for government contracts. See also How to use contract management software to manage construction contracts What are the challenges of contractor management companies?