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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales?

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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Less drastic is cutting back on consultants. Many industries go through this.

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Why B2B CMOs are frustrated with ABM platforms

Martech

Cross-department ownership and confusion A major issue with ABM platforms is that using them effectively requires buy-in and cooperation from multiple departments, like sales and IT. They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account.

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AI agents offer a glimpse into a potentially simplified future

Martech

Challenges Data quality and governance: AI is not a magic bullet. Poor data governance can lead to inaccurate insights and misguided decision-making. Cross-functional teams: By bringing together marketing, IT, analytics and even product teams, you create a holistic environment that can fully leverage the potential of AI.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support. Operational governance : Building playbooks and policy layers for consistent usage and quality assurance. Email: See terms. Templated onboarding. Scale-through-replication models.

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Is your ABM strategy keeping up with the times?

Martech

Moderated by Steve Armenti of Twelfth, the panel featured fractional ABM consultant Brittany Hamer and me. Together, we provided actionable insights on evolving ABM strategies based on data governance, precision targeting, collaboration and measuring success. Extend the use of ABM strategies to cross-sell and retain current customers.

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Maximizing sales efficiency with deal desk software

PandaDoc

Professional services : consulting firms and other large, complex professional services with many moving parts in the contract process. Efficient cross-team communication: having multiple teams in your deal desk allows for streamlined communication between departments. Plutora saw a 10% close rate improvement with PandaDoc.

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