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What’s Required for Go-to-Market Success

Heinz Marketing

Marketing Consultant at Heinz Marketing. A solid go-to-market strategy breaks big ideas into bite-sized, actionable steps so team members can more easily achieve a common goal. What are the key foundational elements that need to be established for our go-to-market strategy to be successful?

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110
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The Generative AI Landscape for Sales (April 2023)

Sales Hacker

Let us know: marketing [at] saleshacker [dot] com. Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users. Don’t see your favorite tool?

Sales 88
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The Best Lead Generation Software Options For Your Business

ClickFunnels

Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc. The reason we are bringing this up is that all that extensive funnel building experience went into our software. We have the results to back that up. We aren’t bringing this up to throw shade on Convertri founders. Today it’s at $100M+.

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Why you don’t need a CMO… yet

Martech

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. What is a chief marketing officer (CMO)? Get MarTech!

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How to Build a Market Development Strategy [Free Planning Templates]

Hubspot

Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Think of corporate expansion by way of hiring salespeople to service a new region, or a restaurant opening up a second location on the other side of town. Increase revenue by 100%.

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How to Win Big with Target Account Selling

Gong.io

One that sees your reps become trusted consultants. Ask the following questions to create an ICP: A buyer persona describes the decision-makers your team will be reaching out to. Look up the companies on Crunchbase or other data sources. You can do this according to the following criteria: How closely they match your ICP.

Sell 62