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What’s Required for Go-to-Market Success

Heinz Marketing

Marketing Consultant at Heinz Marketing. A solid go-to-market strategy breaks big ideas into bite-sized, actionable steps so team members can more easily achieve a common goal. What are the key foundational elements that need to be established for our go-to-market strategy to be successful?

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Everything You Need to Know About Innovation Consulting

Hubspot

This is why consulting exists. However, all consulting is not created equal. There are various types of consultants who specialize in different subjects. If you’re already in the consulting field, you may already have a specific niche or area of expertise. Enter innovation consulting. Provide a fresh perspective.

Consult 78
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110
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GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong

Sales Hacker

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She started her career as a management consultant for PricewaterhouseCoopers. 25:49) Unlocking potential: a leadership journey. (27:33)

GTM 83
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B2B Resources For The Predictable Pipeline Methodology

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. That makes finding the right team members incredibly important.

Pipeline 105
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The Generative AI Landscape for Sales (April 2023)

Sales Hacker

Let us know: marketing [at] saleshacker [dot] com. Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users. Don’t see your favorite tool?

Sales 88
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MarTech’s metaverse marketing experts to follow

Martech

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media.