Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. The cost of Canva Pro remains unchanged and continues to be available for anyone not working in a team.” The thing with Canva is it’s quick.”

Price 117

Price Launch Clients Campaign 117

Martech

MAY 16, 2024

Amid this complexity, martech consultants have become indispensable guides for enterprises. As innovation accelerates, the role of martech consultants will become even more crucial. A surprise learning for us during that period was how dismissive marketing teams were of consultants and agencies regarding marketing technology.

Consult 117

Consult Technology Technology Clients 117

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). It ensures your marketing efforts are focused on high-value targets that align with your business objectives.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Sales Pop!

FEBRUARY 17, 2022

Nutella is a sweetened hazelnut-cocoa spread, originally launched in 1964. One iteration is launched and makes its way through the whole process. It winds its way back to launch, and the entire process begins again. Everything begins somewhere, and we start with Launch. Constant Changes.

CRM 246

CRM Pipeline Launch Start-ups 246

Martech

JULY 14, 2022

“As a sales partner, Microsoft has the expertise and connections with all the buyers as they have monetized their own significant web and search properties over the past few decades,” said Hunter Terry, VP solutions consulting & CTV commercial lead at identity and data management company Lotame. What this means for advertisers.

Launch 117

Launch Price Gaming Consult 117

Heinz Marketing

AUGUST 9, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Search Engine Land

JANUARY 19, 2024

” “You can drive leads without sending users off Linkedin to consult your article.” .” “You can have all the comments from logged-in members on the article directly.” ” “There is a better UX.” ” Get the daily newsletter search marketers rely on.

Launch 114

Launch UX Lead generation Promote 114

SaaStr

MARCH 12, 2024

Dear SaaStr: What Successful Startups Were Launched While The Founders Worked 9 to 5? There are many start-ups born out of agenies and consultancies. There are many start-ups born out of agenies and consultancies. link] The post Dear SaaStr: What Successful Startups Were Launched While The Founders Worked 9 to 5?

Launch 108

Launch Gaming Consult Growth 108

SaaStr

MAY 23, 2025

After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. Developer-First DNA: The founders “understood the difficulties in scaling a subscription app firsthand”this wasn’t consultants building for developers, this was developers building for developers. By the time they raised their $1.5

Launch 111

Launch Represent Niche B2B 111

Martech

NOVEMBER 8, 2024

Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. After all the hard work of planning and launching a marketing campaign or introducing a new initiative, the team quickly shifts focus to the next project. What prevents more effective learning after a campaign?

Campaign 131

Campaign Launch Strategic planning Strategize 131

Martech

SEPTEMBER 27, 2024

Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed.

Pitch 76

Pitch Launch Sports Consult 76

Martech

JULY 19, 2024

Less drastic is cutting back on consultants. Semrush soft launched an enterprise product in October 2023. Where things are going less well for Salesforce Professional services are struggling. If a customer is looking to save money, dropping the CRM platform is a drastic move. Certain verticals and geographies are weak. AI innovation.

Cross-sell 122

Cross-sell Growth CRM Up-sell 122

Understanding the Sales Force

JANUARY 9, 2025

In 2015, I wrote about my encounter with Chris Cagle, but that article was about how he was opening doors for the new business he had launched. You’ll find that the conversation is becoming transactional instead of consultative because they are more interested in getting a quote than getting a problem solved.

Consult 70

Consult Sales Meeting Launch 70

Heinz Marketing

OCTOBER 29, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, one of our specialties is marketing orchestration : defining the process of go-to-market. This often leads to decision delays or confusion, as consulting too many stakeholders might slow down the process or cause conflicting input, leading to analysis paralysis.

Drivers/motivators 89

Drivers/motivators Consult Go To Market Campaign 89

Martech

JANUARY 6, 2025

But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. New product or service launches. At product launches, we rely on the product manager. We all get busy trying to promote this product or that service. Company news/press releases.

Go To Market 134

Go To Market Legal B2C Strategize 134

Martech

DECEMBER 27, 2024

Creating a cohesive, purposeful experience across channels is critical to build trust, reinforce brand recognition and stand out in a crowded market, said Karissa Sachs, VP of marketing for staffing consultancy Cella. To do this, brands will need to appoint a CX leader to define that CX North Star and evangelize across the organization.

Customers 120

Customers Appointment Education Consult 120

Iannarino

JUNE 12, 2021

It’s also a response to the notion that one should not provide “free consulting,” an idea that has outlived its usefulness except perhaps for paid consultants. With my left hand, I reached for my laptop and got ready to launch into yet another why-us slide deck. I Was a Legacy Laggard.

Cold Call 196

Cold Call Objectives and Key Results Consult Clients 196

Martech

DECEMBER 20, 2024

I eventually transitioned to consulting and teaching. I, of course, had no idea this break would coincide with ChatGPTs launch. Gap 1 is the time between a technology being launched and when you start learning. Its still fascinating to hear OpenAI actually described it as a low-key research preview.

Technology 106

Technology Technology Launch Consult 106

ClickFunnels

SEPTEMBER 12, 2022

The Your First Funnel Challenge is a 5-day online intensive where you get to walk side-by-side with real-world entrepreneurs to launch your first (or next) business idea. Jeff Walker is the KING of the product launch funnel. And he’ll show you how to easily (and successfully) do his 7-day LIVE launch funnel!! Todd Brown.

E-commerce 244

E-commerce Niche Real Estate Cross-sell 244

ClickFunnels

AUGUST 8, 2021

The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013. In contrast: Our co-founders each had over a decade of experience selling online via sales funnels before they launched ClickFunnels. …and so they launched ClickFunnels a year later. And launch your funnel! …in

Lead generation 246

Lead generation A/B testing X-functional Price 246

Sales Hacker

OCTOBER 11, 2024

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies.

GTM 113

GTM X-functional Pipeline Construction 113

Sales Pop!

FEBRUARY 28, 2024

An Entrepreneur’s Journey Karen opened up about the challenges of launching her consulting firm. She had to decide whether to stay a consultant or become an employee. We concluded curiosity can’t thrive alongside fear – it pushes us to overcome doubts.

Consult 147

Consult Launch Contact Follow-up 147

Veloxy

APRIL 25, 2022

When you’re writing a new email template or launching a new followup campaign, knowing the optimal cold email length can mean the difference between an open or an unsubscribe, a click or a delete, a reply or an ignore. Are you looking to schedule a fifteen minute consultation? Brevity versus credibility. What is your ask?

A/B testing 214

A/B testing Inside sales Contact Cold Call 214

Martech

OCTOBER 29, 2024

My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.”

Objectives and Key Results 128

Objectives and Key Results X-functional A/B testing Campaign 128

ClickFunnels

JANUARY 27, 2023

Table of Contents: Attention: Consult With a Lawyer Before Doing Any of This! Attention: Consult With a Lawyer Before Doing Any of This! Please consult a lawyer before you start implementing the advice in this article. But how can you use it to grow your medical practice? ClickFunnels 2.0

Campaign 208

Campaign Appointment Cross-sell Pitch 208

Sales Pop!

SEPTEMBER 2, 2023

Smith , the astute CEO and Founder of SmithCo —a sales consulting firm dedicated to empowering modern mid-size B2B businesses. A Journey Beyond the Norm: Launching SmithCo During a Pandemic Lisa’s journey, marked by the birth of SmithCo during the throes of the COVID-19 pandemic, stands as a testament to resilience and adaptability.

B2B 162

B2B Consult Sales Follow-up 162

ClickFunnels

NOVEMBER 15, 2021

However, if you are selling an expensive product, you might need to “sell” not the product itself but a free consultation call in these emails, then pitch the actual product at the end of that call. And launch your funnel! …in It’s not enough to just send them one email. We recommend sending at least six follow-ups. in just five days.

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

Martech

JUNE 12, 2025

Without this, messaging lacks resonance, product launches miss the mark and teams chase unqualified leads. He promotes fractional GTM consultants and CMOs through a newly launched certification program, offering independent senior marketing leaders the opportunity to leverage his brand, materials and methodologies for a fee.

GTM 52

GTM Gambling Pipeline Strategize 52

Veloxy

NOVEMBER 29, 2022

It’s a fundamental process in field sales because customers are looking for face-to-face consultations and conversations with their vendors. Field Sales Engagement is the process of engaging prospects, leads, and customers in face-to-face meetings. This is especially true after a hiatus of sorts during Covid.

Territory 246

Territory CRM Sales Contact 246

Martech

OCTOBER 17, 2022

Thus a 6–10-person session that once took two hours can be divided into a pair of four-person sessions running one hour each, noted Jenny Karubian, CEO at market research company Ready to Launch Research. Ready to Launch is based in los Angeles, which had to endure mask mandates that ran longer than the rest of the U.S., Get MarTech!

Consult 139

Consult Launch Clients Meeting 139

Heinz Marketing

APRIL 3, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing Every company has a go-to-market (GTM) strategy. If marketing is sprinting toward MQL goals, sales is chasing a different ICP, product is prioritizing a new feature launch, and customer success is putting out fires in onboardingyour GTM motion isn’t orchestrated.

GTM 82

GTM Go To Market Launch Pipeline 82

Heinz Marketing

JUNE 5, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. Revisit your journey every 6–12 months or whenever you launch a new product, enter a new market, or observe significant shifts in buying behavior.

B2B 52

B2B Pipeline Campaign Sales 52

Heinz Marketing

NOVEMBER 15, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing In marketing, there’s a fine line between ambition and realism. Celebrating small wins along the way, such as reaching a campaign milestone or successfully launching a new landing page, helps keep the team motivated and reminds stakeholders of the progress being made.

Campaign 96

Campaign Negotiate Drivers/motivators Technology 96

ClickFunnels

JANUARY 30, 2022

However, they are especially important to entrepreneurs who sell expensive products, such as high-end consulting or enterprise software. And launch your funnel! …in Connections are important for everyone because a robust personal network can bring you life-changing career opportunities. It will help you to: Generate unlimited leads.

Sell 246

Sell Up-sell Networking Promote 246

Sales Hacker

OCTOBER 18, 2024

Examples of Custom GPTs for specific scenarios: Andy Jolls (AI & GTM Advisor and Consultant) shared a Pavilion GTM Summit Calendar GPT , making it easy to quickly check when key topics and sessions are happening. Startups to watch Kick – announced their $9M funding (two rounds), launched on Product Hunt , and came out of stealth.

GTM 101

GTM E-commerce Real Estate Strategic partnership 101

A Sales Guy

DECEMBER 7, 2020

We’ve just launched the Gap Selling Certification program and I couldn’t be any more excited. It’s here!! Now anyone with the Gap Selling acumen and charisma can build their own Gap Selling Training Business. As readers of this blog and of Gap Selling, you know how powerful the Gap Selling methodology is.

Sell 126

Sell Entertainment Up-sell Launch 126