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Google declared a monopoly: industry reactions and implications

Search Engine Land

Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini , president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal.

Legal 119
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Why buyer groups matter in B2B demand gen and how to target them

Martech

Typically, multiple people identify the need for a solution, conduct research and consult decision-makers. Meetings often involve stakeholders from different departments, so focusing only on key decision-makers may overlook the broader buyer group journey. IT asks different questions; marketing and legal have their own set of concerns.

B2B 133
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Why B2B Companies Must Prioritize AI Ethics and Risk Management

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Nowadays, Artificial Intelligence (AI) is no longer just a buzzword—it’s a powerful tool that drives innovation, efficiency, and competitive advantage across industries. Companies that prioritize AI ethics meet these expectations and strengthen client relationships.

B2B 69
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3 strategies to navigate change as digital privacy evolves

Martech

Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations — so marketers need to follow a strong change management strategy to maintain a competitive advantage. Keep them in the loop on what’s working and not working as the rollout proceeds.

Campaign 116
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Unlocking AI’s potential in B2B marketing

Martech

They feel unsuccessful and worried they aren’t meeting leadership expectations. Can you afford one of the international consulting organizations to drive an eight-figure project for you? Are they meeting the nuanced requirements of your marketing and sales efforts or falling short? Take a deep breath. Probably not.

B2B 126
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The Google monopoly verdict: More industry reactions

Martech

Google’s appeal and the future legal battle Julie Bacchini, president and founder of the agency Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal. “If Here’s a selection of comments grouped by topic.

Legal 116
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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot

B2B Buyers vs. B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes. Meanwhile, sales reps are seeing their traditional involvement in the consideration stage diminish. My suggestion?

B2B 81