Martech

JANUARY 19, 2025

Normally I would suggest that TikToks loss is Metas gain but the combination of scaled back creator programs, constantly shifting algorithms and shuttered moderation functions make it increasingly unlikely IG, FB and WhatsApp will be a safe harbor for creators and their audiences.

X-functional

Sales Hacker

JANUARY 7, 2025

Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. If I look at one thing, we all think about consultative selling, about active listening. Fred Viet: That’s good. Scott Barker: Awesome.

GTM

Sales Hacker

JUNE 10, 2025

What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “ We score their function, we write a summary that we can give to any recruiter. Sophie Buonassisi: And are you one-on-one consulting?

GTM

Martech

OCTOBER 29, 2024

My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.”

Objectives and Key Results

Sales Hacker

FEBRUARY 18, 2025

Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. So I was a consultant before I started as an AE.

GTM

Sales Hacker

APRIL 1, 2025

And, um, you know, the best sellers do a lot of active listening, um, do a lot of consultative selling. part of my career that you didn’t cover up front was I started six years at Ernst and Young as a consultant. Functional purity and segment alignment. So the [00:47:00] functional purity is. Um, your functions.

GTM

Martech

APRIL 16, 2025

What to watch out for : The solution follows pre-set rules, such as “if X happens, do Y,” without evolving. Basic automation may get the job done but be cautious of key red flags: Lack of clarity : No clear explanation of how AI functions within the product. If so, how often?

Price

Sales Hacker

FEBRUARY 25, 2025

Having started my career in consulting, it was about going into different industries, solving different problems. So here is how I would do it without the outside consultants and if I were a smaller business. And because I started in consulting, I’ve always taken this very like servant leadership approach. Absolutely.

GTM

Salesforce

APRIL 15, 2025

In my experience deploying Salesforce for 50 organizations, including FanDuel, DoorDash, Ford Motors, ELF Cosmetics, and Twitter (X) (to name a few), Ive learned that AI success starts with a well-architected CRM. Balance internal development vs. external consultants. But heres the thing: AI alone cant fix customer engagement.

CRM

ClickFunnels

AUGUST 8, 2021

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.

Lead generation

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting? By asking, "Why consulting?" However, solving cases is only half the battle.

Consult

Partners in Excellence

APRIL 1, 2024

Where we may be higher priced, we tend to outline the capabilities we have relative to the competition. “We offer 15 functions to the competitor’s 10 functions, yet our price is only 10% greater. If we are consultative or value focused, we tend to help the customer do this, or develop these business cases ourselves.

Price

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. So I just upskilled myself to be a SEO specialist and SEO consultant. It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline.

X-functional

Heinz Marketing

FEBRUARY 26, 2021

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. I had to take a nap if I wanted to get back to work with some brain function still intact!

Government

Sales Hacker

AUGUST 7, 2024

CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. Enabling a Commercially focused Customer Success Team If you look across SaaS companies, there is a tremendous amount of variance around what the CS function owns and how it operates.

Go To Market

Martech

AUGUST 9, 2023

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K LinkedIn: Mark Ogne (7K followers) X (Twitter): @markogne (20.6K

X-functional

The 5% Institute

MARCH 30, 2021

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. Related article: Qualities of A Leader – 10 x Needs For High Performance. An effective leader has a vision, and shares this with the sales team. Final Thoughts.

Outside Sales

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” Just because eBay, the BBC, Amazon, etc. Business acumen. Trond Lyngbø , Founder, Search Planet.

UX

Partners in Excellence

JANUARY 26, 2015

” Here is the text, the only thing I have changed is the company/product name (I’m calling it Company X). How automate your sales emails and still sound like a human – This is a detalied step-by-step guide on sales emails and follow up automation using our software Company X (screenshots included).

X-functional

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. Some functions (e.g.

B2B

Partners in Excellence

NOVEMBER 29, 2012

Value propositions used to be generic claims (usually generated by marketing) about value, perhaps statements about our products–things like “best quality,” “richest functionality,” “highest performance.” I’ve expressed in the following: (SV)2 x (SR)3. ” and so forth.

X-functional

Hubspot

JUNE 13, 2018

To win larger, consultative deals, Rackham argues salespeople must abandon traditional sales techniques. Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? How do you do X? What’s your process for X?

Sell

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. The marketing industry is facing major challenges in 2023. This is particularly true in B2B companies.

X-functional

Hubspot

OCTOBER 26, 2018

Source : Theme X. Theme X has an easy-to-use page builder, shortcodes that help you customize your site, and a responsive design. Theme X includes four “ stacks ” that allow you to choose from a variety of unique designs and layouts. Source : UX Themes. UX Themes is the creator of the Flatsome WooCommerce Theme for WordPress.

E-commerce

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. The limits of competitive analysis. At the same time, competitor analysis should be done with proper context. is probably random.

UX

The 5% Institute

JUNE 18, 2020

Many Sales Professionals and Sales Consultants make the mistake of thinking that by talking in acronyms or technical language, that their potential clients will think they’re smart, and will trust them. Related article: Sales Probing Questions – 20 x To Use Daily. Secondly, we recommend using a consultative approach. Qualifying.

Technical Sales

Sales Hacker

JULY 21, 2021

Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. By mapping out the steps, you can optimize any function. Unless they need a function your product definitely can’t do, there is always a way to take care of the minutiae. “We

X-functional

Sales Hacker

JANUARY 4, 2021

The revenue department seeks to bring all functional areas onto the same page for a complete view of an organization’s revenue stream. The heads of these siloed departments decide their priorities and goals without consulting with the other functional units. So, let’s break down what it is and why it’s so necessary.

X-functional

Heinz Marketing

NOVEMBER 16, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Boost productivity across teams by helping them access the business data they need to work better cross-functionally.

B2B

ConversionXL

AUGUST 5, 2021

The workflow might look something like this: User is directed to a landing page They enter their details to access a lead magnet On the following page, they’re invited to book a consultation. Similarly, once the lead books their consultation, their details in the CRM are updated, and they’re added to a new email automation workflow.

CRM

The 5% Institute

DECEMBER 17, 2019

You may have spent years learning your engineering craft; building up your technical prowess and learning how to do things in a functional and systematic way. However, if you follow a more modern, consultative and systematic approach; you will have a better opportunity of making better commissions. Engineer To Sales – Don’t use Jargon.

Engineering

Martech

JUNE 21, 2023

Eventually I stepped away from that world, did a little consulting for other high-tech startups, then took a right turn and went into angel investing; I ended up running a chapter of an angel investment group called Golden Seeds for a couple of years. ” If the answer is no, it stays in its original category.

X-functional

Heinz Marketing

JANUARY 18, 2021

A ccidental media mogul, Ben Shapiro, has a fascinating story of going from being a consultant and now really making his living with media properties. I left my last startup job and decided to create an independent consulting practice, helping early in growth stage companies figure out their brand strategies, their marketing strategies.

Pipeline

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche

Salesforce

JANUARY 22, 2024

And if you work in the legal or healthcare fields, AI can help analyze and research contracts or help interpret MRIs and X-rays, respectively. AI will be sort of a background to everything,” said Chris Poole, AI technical consulting lead in Salesforce’s global AI practice in professional services.

Healthcare

ConversionXL

FEBRUARY 7, 2017

According to Tom Bodenberg , chief economist and data consultant at market research firm Unity Marketing, “It can be the result of measurement or recording errors, or the unintended and truthful outcome resulting from the set’s definition.” This is really easy to do in Excel – a simple TRIMMEAN function will do the trick.

A/B testing