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AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Buy Profile Playbook / Contact Strategy provides a list of key buyers, contact information, personalized narratives and recommendations for how and when to engage.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

We’ll explore the essential email nurture journeys for SMB marketing that can help you build stronger customer relationships and drive sustainable growth. Wondering if you should sell or not? Upsell and cross-sell nurtures can help improve the customer’s lifetime value. So, let’s dive in.

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

You may view your contact center as a cost center, with ongoing pressure to cut operational expenses. We’ve seen customer service evolve in recent years: Contact centers traditionally came into play after a purchase — handling lost shipments, defective merchandise, and returns or exchanges. the growth over those that don’t.

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How Marketing Cloud Account Engagement Customers Can Access New Functionality

Salesforce

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. All of these consultative selling factors contribute to stronger client relationships. Non-verbal cues, like maintaining eye contact and nodding, show genuine interest. Below are the top 10 skills to nurture: 1.

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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

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How to Build a Sales Enablement Training Program

Highspot

Yet despite these benefits, many organizations still hesitate to implement and leave their teams underprepared, missing growth opportunities. It’s typically a cross-functional initiative between sales and marketing. On the flip side, sales enablement provides the tools to sell better. So, why the hesitation?

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