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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

B2B 127
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10 Smart Sales Funnels to Power Your Business Growth

ClickFunnels

A video sales letter funnel (VSL) uses long-form video to sell products or services. Memberships Membership funnels are a smart way to attract people to paid subscription services or members-only sites. Giving people the option to try a product by signing up is a strategic way to get them in front of your product or service.

Growth 130
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Why you’re probably underutilizing email sequences

Martech

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

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AI improves customer service only when it supports humans, not replaces them

Martech

When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list. But much of the conversation around AI in the contact center hasnt focused on improving the customer experience. Processing.

Service 109
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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. You may view your contact center as a cost center, with ongoing pressure to cut operational expenses. Customer service and profitability go hand in hand.

Service 69
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Why buyer groups matter in B2B demand gen and how to target them

Martech

Each member may have up to 15 interactions with each vendor under evaluation. Notably, over 70% of these interactions occur before any member of the buyer group contacts the sellers. Many tools aren’t set up to target multiple buyers simultaneously, but that doesn’t mean you can’t set up some of this process manually.

B2B 135
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AI Tasks and Tools for SDR Success

Heinz Marketing

Prospecting and Lead Generation Challenge : Finding qualified leads is time-consuming, and SDRs often spend hours searching for contact information and gathering data to assess lead quality. Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info.