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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

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iOS 18: Brace yourself for the new Apple Mail inbox

Martech

Promotions. Relevant non-promotional messaging is a great lever that aligns well with iOS’s focus on building user trust and providing value. If you needed a reason to pivot from more promotional emails, this should be it. Desktop email users are already familiar with them (which means we can anticipate their impact on mobile).

Promote 123
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6 tips for creating a winning email marketing calendar

Martech

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar.

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The small B2B marketing team’s guide to ABM

Martech

However, if adding another marketing technology solution isn’t feasible within your current budget, focus on prioritizing account and contact targeting on LinkedIn and using customer match targeting in Google Ads. Examples include key blog posts, industry reports or guides that help contacts better understand their pain points.

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SMS deliverability: What you need to know

Martech

If you do it the right way, you need to have all the contacts opt-in, and only reach out to people who want your information.” Promotional SMS messages communicate a special offer or a new product to consumers. Not getting express promotional SMS content opt-in. Sending general promotional content at high volumes.

Legal 128
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Internal linking for bloggers: 9 mistakes to fix immediately

Search Engine Land

Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? Footer links are best used to publicize About and Contact pages, links to main category pages, links to copyright and accessibility policies and links to social media and location-specific information.

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Mitel makes customer experience Talkative

Martech

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. “We had started that in 2019 with Google CCAI [Contact Center AI]. Healthspan was interested in the virtual agent to help meet its contact center challenges.

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