Martech

OCTOBER 9, 2023

DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology. DAM is the right thing to do for your content and your brand, because when everything is connected, everything changes.

Government 123

Government Technology Technology CRM 123

Search Engine Land

APRIL 8, 2024

And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs attention and brings in the dollars. More traffic?

Objectives and Key Results 121

Objectives and Key Results Promote Campaign Drivers/motivators 121

Search Engine Land

OCTOBER 27, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. I am the first generative AI chatbot for search marketers.

Engineering 125

Engineering Promote User Experience Drivers/motivators 125

Search Engine Land

JANUARY 12, 2024

The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it ranks highly on Google. This article explores nine of the most effective and commonly used strategies for removing negative content from the web.

Legal 123

Legal Negotiate Government Contact 123

Search Engine Land

MARCH 12, 2024

While many factors contribute to experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ), SEOs focus more on content-based cues. It involves strategically placing hyperlinks within your website’s content to connect relevant pages within your site. Internal linking, however, is often overlooked.

Strategize 121

Strategize User Experience Engineering Trust 121

Heinz Marketing

DECEMBER 21, 2023

A content taxonomy is a system that helps with categorizing and organizing content. It makes it easier to prioritize content, connect the right content to the right audience, and seamlessly deliver content across multiple channels. We have an example to illustrate later in the blog.

Campaign 113

Campaign Clients Strategize Contract 113

Hubspot

MARCH 9, 2016

There are many newcomers to the digital media market: brands are creating content to promote loyalty and engage their audiences. Meanwhile, the loss of content distribution is inevitable. Whatever you do, don’t consider your company immune to the loss of content distribution. Here’s how.

Drivers/motivators 42

Drivers/motivators Launch Follow-up Campaign 42

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers.

GTM 71

GTM Launch B2B Growth 71

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Knowledge Buddy will respond to ordinary language prompts and can also generate new content based on existing libraries.

Launch 117

Launch CRM Gaming Service 117

Martech

SEPTEMBER 1, 2023

A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content. HubSpot, for example, has an integrated AI assistant to help create and polish content. Chances are that your team members are already using these tools to create and edit content.

Territory 125

Territory Government Legal Technology 125

Search Engine Land

OCTOBER 17, 2023

Unfavorable news articles, critical reviews, embarrassing photos or damaging content can linger persistently in Google Search, casting a shadow over your accomplishments and limiting your potential. Be respectful and explain your reasoning for why the content should be removed. SUBSCRIBE See terms.

Represent 112

Represent Niche Engineering Clients 112

Martech

APRIL 9, 2024

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience.

Government 110

Government Represent Trust Technology 110

Search Engine Land

NOVEMBER 21, 2022

.” In short, if you find ways to get around the current spam prevention measures, Google may take action on your content, site, or account. Circumvention includes but is not limited to creating or using multiple sites or other methods intended to distribute content or engage in a behavior that was previously prohibited.”

Engineering 97

Engineering Service 97

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Tailored cross-channel content creation: This allows marketers to create personalized content for each audience segment, which can be distributed across multiple channels.

Gaming 121

Gaming Campaign Contact Prospecting 121

Search Engine Land

MARCH 6, 2024

Social networks have their content indexed in search engines, too. Enhanced visibility Publishing social media content prominently served in search results will increase traffic, engagement and backlinks. Still, they also can propel quality content to more visibility in organic search. And your customers are everywhere.

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115

Search Engine Land

JULY 18, 2023

To illustrate: CC0 allows LLMs to distribute, remix, adapt, and build upon the material in any medium or format with no conditions. CC BY allows LLMs to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.

Engineering 97

Engineering Product Start-ups Follow-up 97

Martech

SEPTEMBER 20, 2023

Tools like Jeto] allow distributed teams to launch consistent brand-centric campaigns, but with dramatic reductions in speed-to-market, from two weeks for an email campaign to one or two days, in many cases,” said Milton Hwang, principal for consultancy Mission MarTech LLC, at The MarTech Conference.

Teamwork 120

Teamwork Campaign B2B Launch 120

SaaStr

OCTOBER 16, 2023

Director of Digital Content. Own our website, podcast, and social content. SaaStr is distributed. Own the Annual + Europa, or at least a big piece of them. Director of Sponsor Success. Make 50+ of our top 200 sponsors more successful and happy. A very proactive role. Make it better and more efficient than they are today.

Healthcare 105

Healthcare Campaign Growth Meeting 105

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Strategize 110

Strategize Campaign User Experience Start-ups 110

SaaStr

MAY 30, 2023

Monte Carlo’s CEO and Co-founder, Bar Moses, and Head of Content and Communications, Molly Vorwerck, engage in a captivating dialogue, drawing from their unique experiences at Uber and Gainsight. Her new team recognized the significance of customer-centric content that resonated deeply with their audience. It is a company-wide effort.

Growth 68

Growth Strategize Drivers/motivators Technology 68

SaaStr

MARCH 1, 2024

Generative AI is a platform shift where models can take inputs such as text, image, audio, video, and code and generate new content into any of the modalities mentioned. Meta has leveraged incredible tech, primarily for their ad model and monetizing in a material way over the last 7-8 years, and also their feed and content model.

E-commerce 92

E-commerce Legal Launch Electricity 92

Search Engine Land

SEPTEMBER 27, 2023

It’s about crafting compelling, optimized, relevant content that resonates with your audience, aligns with your search strategies, and serves your business goals. Because of this, sending the correct signals to Google within your content remains of the highest importance.

Strategize 130

Strategize Entertainment Engineering Trust 130

Martech

JANUARY 19, 2022

This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. This end-to-end solution introduces new embeddable AR ad types, as well as giving advertisers the capability to place WebAR content inside ad units directly alongside publisher content.

Technique 137

Technique Technology Technology Campaign 137

Martech

NOVEMBER 2, 2023

Seismic Aura Copilot provides content description and tagging recommendations. AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand. It includes Vidable Assistant which provides support, search and content generation capabilities through a conversational interface.

Campaign 115

Campaign Launch Trust Technology 115

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

E-commerce 136

E-commerce Cross-sell Drivers/motivators Prospecting 136

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. Yet, they mostly focus on creating Consideration and Decision content while overlooking Awareness and Interest stages altogether. Does it serve the user intent?

Engineering 120

Engineering Growth Education Territory 120

Martech

JANUARY 5, 2024

Digital content should be viewed as the connection between people, process and technology. Metadata-based searches will be enhanced by AI-powered image recognition capabilities that can appraise and determine the probability of images featuring similar content, allowing your users to discover content in new ways.

Government 121

Government Technology Technology Trust 121

Search Engine Land

AUGUST 10, 2023

Although Google wants all online content available for AI training , the New York Times clearly wants to opt out. The Times has made numerous changes to its terms of service – all aimed at preventing AI companies from using the media organization’s content to train their systems. Why we care. Google and the New York Times Co.

Engineering 96

Engineering Service Product 96

Search Engine Land

DECEMBER 13, 2023

Content marketing persona: “What are some trending Florida travel search queries?” You can find them distributed across my personas in a handy table format. PPC persona: “What are the best ways to augment ad copy to different audiences within our funnel?” We’ve got many updates planned for 2024, so stay tuned.

Technique 115

Technique Launch Engineering Follow-up 115

Search Engine Land

OCTOBER 31, 2023

Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential.

Objectives and Key Results 126

Objectives and Key Results A/B testing Strategize Angle 126

Search Engine Land

MARCH 20, 2024

Ad copy and assets Some businesses are excellent at delivering the same ad content to all their paid marketing channels. Instead, they distribute images and buzzword-filled phrases and expect their marketing staff to take and run them. Blog content is great for Demand Gen campaigns on Google Ads.

Campaign 109

Campaign Strategize Follow-up Consult 109

Heinz Marketing

JANUARY 31, 2023

So, you need to know your audience before you generate a distribution strategy. Now that you know who you’re talking to, it’s time to narrow in on the path they take to become a lasting customer—including messaging, content development, and distribution. That way, when things pick up, you’re ready.

Growth 111

Growth Technology Technology Pipeline 111

Sales Gravy

JANUARY 8, 2024

Using podcasts, social media, and content creation, salespeople can reach a wider audience and establish themselves as thought leaders in their field. This section of the podcast offers a goldmine of ideas for digital prospecting, including leveraging LinkedIn for networking and content distribution.

Prospecting 75

Prospecting Niche Relationship building Clients 75

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. I recommend teams segment their content based on the types of groups they want to communicate with rather than throwing all of them into a lead bucket and filtering based on firmographic data. They don’t become a lead until they show you they are.

B2B 125

B2B Lead generation GTM CRM 125

Search Engine Land

MARCH 26, 2024

Problem 2: Your ‘good’ content isn’t actually aligned with what searchers actually want. They can publish mediocre content on their giant site and typically do “pretty well.” Now, let’s look at the actual content types currently ranking: Uh-oh! And that’s a bad sign – especially when combined with these next few problems.

Angle 112

Angle Click Through Rate Start-ups Gaming 112

Martech

JULY 20, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Weber has a very active and engaged fanbase already and we wanted to utilize our loyal audience to create authentic content.”. maker of iconic Weber grills and smokers, was founded nearly 70 years ago.

E-commerce 115

E-commerce Customers Trust Technology 115

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Content management. Sophisticated permissions structures ensure users only access the content they’re intended to see.

Objectives and Key Results 110

Objectives and Key Results B2B Sales Technology 110