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How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Moreover, contracts are crucial in defining the scope of work, deliverables, timelines and legal rights, including intellectual property rights and usage permissions.

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Achieve AI Excellence with The Five Elements Framework

Salesforce

The latest technology can make a big impact, but your success hinges on how you use it. Whether through processes or formal contracts, remember to build this foundation and set expectations. Agile governance: Implement AI in the governance structure. Co-creation and value: Co-create your AI strategy with stakeholders.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. Technographic data records the types of technologies used by the business. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Here’s what we’re going to cover: Salesforce objects.

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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

You need to know how quickly your team generates revenue to better plan and strategize for the business. Contract templates and eSignatures help optimize your sales cycle for a higher velocity. Agreements and sales contracts are a cinch with our document workflow software. What role does technology play in sales velocity?

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Key Factors: What Might Lead to a Business Cycle Expansion

Lead Fuze

We’re digging deep into technological advancements too, revealing their critical role in pushing productivity forward. Picture Uncle Sam as the bandleader, with tax policies and government spending as his instruments tuning up for an economic jam session designed to boost growth.

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11 Blockchain Companies You Should Be Paying Attention To

Hubspot

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? Over 75 banks across the globe have implemented and tested Ripple's technology with their own internal payment systems. Intellectsoft.

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The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

For instance, some manufacturers have a commercial director, others rely on IT to see if they can leverage technology to offer additional services and, depending on your product, others may integrate marketing into the purchase decision. Additionally, sellers can describe the beneficial impact of changing government regulations.