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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

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Healthcare Plans and Providers Can Serve Patients Faster – Here’s How

Salesforce

One of today’s top challenges in healthcare is that providers and health plans alike are bogged down by disconnected systems. Step 4: Minimize credentialing and contracting constraints. With an integrated platform, the contract management process from draft to negotiation to execution can be digitized and streamlined.

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Only 23% Of Consumers Trust the Health Industry — Here’s How Ecommerce Can Help

Salesforce

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. So how do organizations establish trust and make it a defining aspect of their healthcare ecommerce initiatives? Here’s how to make it happen.

Trust 96
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Salesforce experts share tips for ensuring a smooth implementation

Martech

Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. You’ve even had a kickoff meeting with leaders and key users in the organization. The incumbent IT team had signed a two-year contract for Marketing Cloud. This doesn’t mean a smooth implementation is guaranteed.

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Asset Service Management: Why It’s So Important to Field Service

Salesforce

With the best field service management software with AI and the right outcome-based service contracts, you’re set up for successful asset service management. Mission-critical industries such as manufacturing, communications, healthcare, and the public sector use field service asset management. It’s a partnership.

Service 59
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The Top 5 Tips to Getting Sales Right in Any Market with Capchase’s CEO and Head of Marketing

SaaStr

Churn increase due to greater scrutiny of costs Contract values declining More stakeholders involved in decision-making Capchase combined the study with their data set of thousands of SaaS companies and looked at what the best companies do to overcome these hurdles. The reality is you need to meet customers where they are.

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Working with freelance marketing talent

Martech

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. Contracting niche experts for limited projects is another matter. ” Modern marketing is a many-headed beast. The solution?

Contract 101