12 Common Ways You Undermine Your Chances of Closing (& How to Avoid Them), According to The Virtual CRO's President
Hubspot
AUGUST 14, 2023
Value leaks undermine a buyer’s confidence in your solution, reducing your likelihood of closing — and even if you do win, you’ll have a harder time charging full price. You reference price or "low costs" in your outreach email. You can‘t come out of the gate hobbling — so don’t lead by referring to your price or “low costs”.
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