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How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Martech

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Contracts up for renewals and new deployments need to show rapid ROI or they don’t stand a chance. But many of the tasks were previously done by people.

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How is your career and role changing? Take our survey

Search Engine Land

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Contracts up for renewals and new deployments need to show rapid ROI or they don’t stand a chance. But many of the tasks were previously done by people.

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12 Common Ways You Undermine Your Chances of Closing (& How to Avoid Them), According to The Virtual CRO's President

Hubspot

For instance, let‘s say you’re selling to a hospital, but your customer logo slide doesn't have any hospitals on it. You dread that slide and get hung up on whether the prospects will grill you about not working with any hospitals.

Closing 85
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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

Physicians and their respective hospitals/clinics are focused on very personalized care for their patients. More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service.

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How to build feedback into your agile marketing workflow

Martech

Shannon would give a quick update such as, “The Facebook ad we are running on our new hospital is performing better than expected. They’d contracted an ad agency to write 10 articles about budget travel. Our benchmark was 25 clicks a day and we’re averaging 40.”. Click here to download!

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80 Founders Share The Moment They Knew … When They Really Had Something

SaaStr

“When on New Year’s Eve, customers kept sending us signed contracts.” I was doing my product talks at the hospital & the nurse asked for a few min to pray. ” — Jason Riedel, founder/CTO of Aspireship. ” — Sanjay Singh, co-Founder GlobalLogic, co-Founder CEO hCentive. 20% conversion.

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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

Companies like BayCare Health System, Tampa General Hospital, and HCA West Florida make up a large portion of Tampa’s job market. This has spurred the movement of many military-contracted companies to the region, creating jobs for the folks who have moved from other parts of the country. Tampa, Florida.