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Navigating the creator economy: Strategies for brands and marketing teams

Martech

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Don’t forget the legal bits. Keep things simple.

Niche 136
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Most celebrity endorsements are expensive mistakes

Martech

Evaluating an endorsement deal whether it’s with a global icon or a niche influencer can be done with rigor and structure. Army, which pulled a high-profile campaign featuring actor Jonathan Majors after legal troubles emerged. Often, what companies really buy is fame, not fit and the results can be wildly inconsistent.

Niche 94
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The 9 Questions Every Lawyer MUST Ask Before Investing in an SEO Package

Sales Pop!

As the legal sector becomes increasingly competitive, having an excellent online presence has become a necessity rather than a luxury. Your ideal clients are searching for specific legal services in specific locations. A successful SEO campaign needs to understand your niche and cater to your target audience’s needs.

Legal 130
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Best Small Business Ideas: Practical Tips and Strategies for Success

Salesforce

Niche businesses Instead of appealing to the mass market, a niche business caters to a smaller, more defined market. Exercise trainers and group fitness instructors might partner with a gym to contract their services or work for hire. Legal and regulatory issues: Consult a legal professional to ensure compliance with all laws.

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Dear SaaStr: How Can a SaaS CEO Tell Which Customers are 10+ Year Customers?

SaaStr

Is the use case mission critical — even if niche? And cancel your contract no matter how happy those 10 seats. At risk: “rogue” purchase not approved by legal, procurement, etc. Dear SaaStr: How Can a SaaS CEO Tell Which Customers are 10+ Year Customers? I think it’s fairly easy.

Customers 109
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Influencer marketing: The bridge between B2B brands and genuine connections

Martech

We want influencers who might not frequent glitzy award shows but have carved a niche and command genuine, rapt attention. Dialing into niche frequencies Do you know who loves generic content? B2B influencers are masters of the niche, curating content that hits the sweet spot every time. Not so much. And, oh boy, did it pay off!

B2B 124
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When your business doesn’t need SEO

Search Engine Land

You can drive organic traffic, generate leads, increase conversions, and grow your brand awareness while outranking your competitors and dominating your niche. You face low demand for your product or service SEO is about getting people to find you online when searching for something related to your niche. SUBSCRIBE See terms.

Niche 139