Hubspot

SEPTEMBER 12, 2024

B2B buyers will look at their business requirements and a product’s technical specifications to determine the initial fit, and they’ll sign contracts based on potential ROI, provider reliability and post-sale support, and the flexibility of pricing terms. Who Are Your B2B Buyers?

B2B 81

B2B B2C Tradeshows Contract 81

PandaDoc

MAY 2, 2025

Legal language goes rogue. That can mean anything from misrepresented pricing to contract clauses that Legal never approved. And unless you establish a system to manage them, theyll start to erode both customer trust and internal efficiency. Legal wants visibility into contract terms. You add a few new reps.

Legal 52

Legal Territory Contract Price 52

ClickFunnels

SEPTEMBER 27, 2021

Once you have their email addresses, then you can offer them your legal services. Another great platform to promote your legal services on is LinkedIn. For example: Brett Cenkus is the founding partner of Cenkus Law, PC a business law firm specializing in mergers and acquisitions, capital raising, and contracts.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Partners in Excellence

MAY 22, 2025

What she wanted to review was pricing issues (they are heavily threatened with tariffs), specific contract issues, and other similar things. While what she was doing was very well intended, and she has high trust in and with her team, she wasn’t solving the problem. The attitude, I can do it much faster myself. .

Contract 62

Contract Legal Meeting Trust 62

PandaDoc

MAY 2, 2025

When buyers see that committing to a larger quantity or a longer-term contract earns them a better price, theyre more likely to scale up their purchase. You can structure your pricing to reflect discounts for higher quantities, longer contracts, or multi-product purchases all without adding confusion or extra steps for the customer.

Price 52

Price Drivers/motivators Legal Strategize 52

Martech

FEBRUARY 27, 2024

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. First and foremost among these is trust — a commodity in short supply in the digital age. This trust translates into increased brand visibility, engagement and revenue.

Legal 127

Legal Strategic partnership Contract Trust 127

Partners in Excellence

JULY 17, 2024

God forbid, we even need legal support for very complex contracts. But without them, their trust, their engagement, we fail. We can’t be deep experts in everything, we need specialists, support people, and others. We need to put together complex configurations, proposals. We need supporting materials and programs.

Sports 149

Sports Sell Legal Contract 149

PandaDoc

MARCH 27, 2025

The key is to not come across as pushy so you can build trust with your customers. Another example: Say youre already utilizing PandaDoc for contract management , allowing you to create, manage, and sign contracts digitally and all in one place. This page is not intended to and does not provide legal advice.

Cross-sell 52

Cross-sell Sell Customers Legal 52

Sales Pop!

JULY 9, 2024

As the legal sector becomes increasingly competitive, having an excellent online presence has become a necessity rather than a luxury. Your ideal clients are searching for specific legal services in specific locations. Remember, the goal is to attract qualified leads – people who are actively seeking the legal services you offer.

Legal 130

Legal Contract Clients Campaign 130

Salesforce

JUNE 10, 2022

Without customer trust, what do you have? However, only 23% of consumers say they completely trust the health industry. As providers, manufacturers, and pharmaceutical companies open digital front doors to engage with patients and B2B buyers beyond traditional in-person visits, building trust with these new channels is critical.

Trust 96

Trust Healthcare Pharmaceutical Appointment 96

Veloxy

MAY 30, 2024

Building Trust and Credibility Building trust is essential in cold outreach. This honesty can build trust and respect with potential customers. This means using contractions, asking questions, and using simple, straightforward language. By providing value, we can build trust and move them closer to making a decision.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

PandaDoc

MARCH 25, 2025

This stage often involves legal review and procurement discussions. This means you will be working with a technical buyer who will handle the implementation, a financial buyer who wants to only know contracting details and the why, and an end user who only cares about the how.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Sales Hacker

SEPTEMBER 7, 2021

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make. powered by Sounder.

Trust 109

Trust Cold Call Start-ups CRM 109

Cerebral Selling

MARCH 18, 2024

Strained Trust Taking over deals can make your team members believe you don’t trust their skills and experience. Resisting the urge to play Super Rep and adopting alternative strategies empowers your sales reps, strengthens trust, and positions your team and organization for long-term success.

Objectives and Key Results 180

Objectives and Key Results Legal Negotiate Trust 180

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Influencers who manage their own partnerships will have varying levels of experience and expectations regarding compensation and contract terms. Don’t forget the legal bits. Why pay attention to the creator economy?

Niche 137

Niche Negotiate Contract Legal 137

Hubspot

APRIL 23, 2025

Every joint venture is built on a contract that spells out how things work. Transparency builds trust, and trust keeps the partnership running smoothly. You dont have to create a new legal entity. It comes with some big perks shared profits, access to more capital, and a bigger network but it also requires trust.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

PandaDoc

OCTOBER 5, 2021

Contract negotiation is essential for modern businesses, but it isn’t always easy. Let’s talk about contract negotiation in more depth. What is a contract negotiation? Contract negotiation is when two or more people discuss the current terms of a contract and come to a new, legally binding agreement.

Contract 52

Contract Negotiate Legal Government 52

PandaDoc

MAY 12, 2025

A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Make decisions based on emotion, trust, or status. This group is more often found in luxury markets, niche services, or high-stakes categories like health, legal, or financial services. Why are buyers price-sensitive?

Price 52

Price A/B testing Non-Profits Legal 52

Martech

SEPTEMBER 12, 2023

To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. Image: Trust Insights. Image: Trust Insights. Image: Trust Insights. GenAI two-by-two matrix.

Legal 131

Legal Contract Trust Process 131

Salesforce

MARCH 7, 2024

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

Contract 59

Contract Negotiate Objectives and Key Results Legal 59

SaaStr

NOVEMBER 23, 2022

For example, over the years, Angolia’s go-to-market strategy has tied together every part of its company, from finance to legal. . Build an adaptable culture based on trust. A tenant of leadership is not just building trust, but vulnerability. I must also trust myself to learn from my own mistakes.” – Michelle Adams. “A

Drivers/motivators 126

Drivers/motivators Trust Legal Finance 126

Martech

OCTOBER 17, 2023

Earning trust with authority The appeal of influencers? That’s more than just a “like” — it’s your brand stamped with authenticity and trust. Trusting the process: Micromanaging influencers? Trust them. Seek out niche experts who command respect and trust within your industry. A big no-no.

B2B 125

B2B Niche Contract Campaign 125

Partners in Excellence

FEBRUARY 28, 2024

I saw the main purpose of this process in minimizing the risk for the customer’s evaluation team of being accused for having wasted money on a project that eventually did not provide the expected outcomes So, emotional aspects (fear) had priority over the rational aspects for awarding the contract. Call it tight rope walking.)The

Customers 139

Customers Contract Consult Up-sell 139

Salesforce

SEPTEMBER 27, 2021

Add to that, the company had previously signed a three-year contract with Slack for several thousand users, and five months later, it had blown past that allotment. We were able to gain each other’s trust. Translation: They were prime candidates for a contract expansion. Legal needs to approve it. see what's new.

Closing 98

Closing Contract Legal Cross-sell 98

Sales Hacker

MAY 31, 2021

They enjoy interacting with people they trust and who seem authentic, and there is no better way to convey that than with video. Explain the contract. Walk through your agreements, legal documents, and service agreements on video. A hundred percent of the people we sell to are human. And people like to laugh and smile.

Quota 109

Quota Closing Legal Contract 109

Gong.io

SEPTEMBER 9, 2021

Those who dwell in due diligence: Budget approvers, legal/contract reviewers, and procurement analysts . Here’s why: It builds trust : When a rep invests time in a deal, it signals that they care about more than a fast sale. Each of those groups can easily include five or more people. Why team selling is your secret weapon.

Closing 162

Closing Sports GTM Legal 162

SBI

FEBRUARY 20, 2018

With Adobe, you can rely on trusted, legal electronic signatures and quickly see the benefits in your sales cycles. For example, our research shows that using Adobe Sign results in contracts being signed 21x faster than using paper-based signatures. Reduction in sales contract cycles by an average of 2 weeks.

Contract 55

Contract Gaming Commission Sales 55

Martech

OCTOBER 23, 2023

Google search dominance Search engine competitors and claims of harm Google’s default search deals Additional legal issues Potentially anticompetitive conduct Google’s defence Dig deeper: Why we care about search marketing Google search dominance Google credits its 90% market share to being a superior platform (Sept.

Trust 93

Trust Objectives and Key Results Engineering Negotiate 93

PandaDoc

APRIL 4, 2023

How would you define trust? It might surprise you how many sales professionals fail to build trust with their clients — more than 81% , specifically. Such a low level of trust can be explained by sales representatives often being extra pushy and failing to deliver on their promises, which inevitably leads to a bad reputation.

Trust 52

Trust Contract Legal Sales 52

Hubspot

JUNE 14, 2018

That’s a lot of contracts. An electronic signature is a digital mark indicating agreement to a contract or document. Are Electronic Signatures Legally Binding? Whenever there’s consent and intent, which is almost always the case, eSignatures are legally binding. So, how can you get started? What is Electronic Signature?

Contract 101

Contract Legal Price Angle 101

Martech

MARCH 5, 2024

My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends. It even asked me to trust getting a call from a random “1-800” number on top of that. Martech is a team sport , after all.

Meeting 115

Meeting Represent Contract UX 115

PandaDoc

AUGUST 29, 2022

An average deal negotiation process typically consists of these steps: Submission of a proposal Promotion to the shortlist Becoming a preferred vendor Scope approval Quote sending Contract sending Contract signing. And the higher your annual contract value, the longer your average sales cycle. Contract sending.

Negotiate 98

Negotiate Contract Objectives and Key Results Legal 98

Hubspot

OCTOBER 25, 2019

However, obtaining services from trusted vendors in a smooth, timely fashion doesn't have to be too good to be true — it is possible and using purchase orders can help. If the seller can fulfill the request as instructed by the buyer, they'll approve the purchase order making it legally binding for both parties.

Contract 92

Contract Legal Negotiate Price 92

Salesforce

APRIL 20, 2023

While you should always consult with your legal counsel to determine how these laws may apply to your organization, here are a few things to consider for CPRA compliance and the future. Work with your legal counsel to ensure implementation is complete, accurate, and timely. state privacy laws. While some U.S.

Legal 96

Legal Cross-sell Represent Trust 96

Martech

OCTOBER 18, 2022

We doubled down on programmatic, we employed programmatic resources to move [ad] schedules easily without a lot of contracts and a lot of humans from where people were not to where they were,” said DPAA President & CEO Barry Frey. That became our superpower.

Retail 121

Retail Drivers/motivators Legal Contract 121

Hubspot

MAY 18, 2021

For the uninitiated, a pinky promise is usually between two people and it holds more weight than a spit shake, legal contract, verbal agreement, and "I swear on my [insert family member]" statements combined. It's part of our social contract – once it's been agreed upon, it cannot be broken. Gains consumer trust.

Contract 101

Contract Legal Trust Start-ups 101

PandaDoc

AUGUST 17, 2020

This, in turn, helps build rapport and trust by expressing yourself freely. Creating a Well-Drafted Contract. It’s necessary to have a contract in place to safeguard the interests of all the involved parties. Once the client is aware of everything that’s on the contract, he or she will be more likely to sign the deal faster.

Closing 105

Closing Contract Negotiate Clients 105