article thumbnail

How AI is reshaping the content creator industry

Search Engine Land

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. They aim to protect and safeguard original content creators and promote their value-added. Unfortunately, the news industry is not united in its response.

article thumbnail

Who Ya Gonna Promote? Don’t Wait Too Long.

SaaStr

First, have the promotion talks now. And promote one more great person than you’d planned. But you may have to promote them now, anyway. And second — find a way to promote one more great one than you’d planned. But folks — they are tangible proof that you are honoring the social contract.

Promote 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

24 questions to ask ABM vendors before signing the contract

Martech

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — The post 24 questions to ask ABM vendors before signing the contract appeared first on MarTech. to targeted accounts. Read next: What is ABM and why are B2B marketers so bullish on it?

Contract 127
article thumbnail

2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Niche 98
article thumbnail

Lessons learned from martech wins

Martech

Contract timing My team once negotiated a contract with a new vendor where timing was critical. By collaborating with our procurement team, we negotiated a delayed contract start date while signing in time to secure the incentives. To promote its new mobile app, Burger King embraced its signature cheeky style.

Contract 110
article thumbnail

DOJ seeks sale of Chrome in Google antitrust case

Martech

Ban exclusive search contracts. The proposed remedies target Google’s ability to cross-promote its products and services, which officials argue has stifled competition. Separate Android from Search and Google Play (without requiring the sale of Android). Expand advertiser control and transparency. Restrict Google’s AI content usage.

article thumbnail

Stop defending your marketing budget — start proving its value

Martech

When marketing helps close eight-figure contracts, budget conversations become much easier. Make it your advantage promote your ability to move faster and adapt quicker than competitors with bloated organizations. One tech CMO I know puts 30% of her team into “revenue pods” that work exclusively on must-win deals.

Pipeline 129