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6 martech contract gotchas to be aware of

Martech

Contracts are complex for a reason. I’ve seen and heard of my share of contract gotchas. When you decide to churn from the vendor, does your contract allow you to keep and use the data you’ve pulled into your CRM or other systems after the relationship ends? Service-level agreements (SLAs). Pricing factors.

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How Technology Shows Communications Service Providers Which Customers Are About To Leave

Salesforce

Communications service providers work hard to keep their customer base strong. If service providers knew which customers were about to cancel, they could take proactive steps to lower their likelihood of leaving. Providers understand the main reasons customers abandon service. That allows agents to take immediate action.

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24 questions to ask ABM vendors before signing the contract

Martech

There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Are professional services or support available for our transition to ABM? How responsive is customer service? 24/7 vs. 8/5)? What new features are under consideration?

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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

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How Technology Can Improve Energy & Utility Customer Satisfaction

Salesforce

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Customers want personalized interactions and efficient customer service like they get from Uber and Amazon. In-person service calls should be scheduled only when the problem calls for it.

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How Tech Can Improve Your B2B Customer Service

Sales Pop!

Technology has revolutionized customer service. Businesses can use many technologies to engage with customers and fulfill their requests. New technologies are emerging that will transform the way companies deliver customer service in the years to come. Why You Need Tech for B2B Customer Service.

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Advanced Google Ads tracking for local service companies

Search Engine Land

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking. All of those points are important, right?

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