What Is Total Addressable Market (TAM)? How to Calculate + Examples
Salesforce
MARCH 13, 2025
The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. SAM stands for serviceable addressable market. SOM represents your serviceable obtainable market. TAM can also represent the total potential revenue from that market. I can unsubscribe at any time.
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