Martech

SEPTEMBER 12, 2024

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. Assisted authoring capabilities provide sales teams with AI-generated responses to contract questions, emails and summaries for quotes and proposals.

Cross-sell

Hubspot

AUGUST 26, 2024

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. No one is going to sign a contract on your first outreach, and they probably won’t even respond to your email or answer the phone.

Follow-up

Martech

DECEMBER 6, 2024

Martech practitioners operate at the intersection of marketing and technology. This trend will likely expand as technology progresses, blurring the lines between departments and influencing how martech practitioners work within organizations. As such, they can be placed at different places on an organizational chart. Processing.

Technology

Martech

OCTOBER 15, 2024

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Contract

Martech

JULY 15, 2024

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. Contract When does the contract end?

Contract

Martech

JULY 16, 2024

A lot of funding was also flowing into the space, both from customers willing to invest in technology and also from the market and venture capitalists investing in the development and growth of CDPs. During the pandemic, there was a strong need to break down barriers like data silos.

SQL

Martech

APRIL 30, 2025

Check references and negotiate key commitments in writing in the contract Before making a final decision, check online reviews and speak with one or two customer references, ideally from a business similar to yours. When negotiating the contract, ensure key commitments are in writing.

B2B

SaaStr

APRIL 30, 2025

Technology and Tools : Audit your tech stack. This includes contracts, pricing approvals, and any legal requirements. Sales Enablement and Training : Assess the effectiveness of your sales enablement efforts. Are reps equipped with the right tools, content, and training?

Cross-sell

Search Engine Land

AUGUST 19, 2024

Operations The operations manager handles the machine and ensures it runs smoothly, including contracts, staff wages, HR, etc. SEO directors The SEO director in an AI world decides the strategies, the processes and the right technology to use. It is the owner that negotiates deals and brings in clients.

Account management

Search Engine Land

AUGUST 5, 2024

Expertly documenting your strategy could be the difference between getting more budget or a canceled contract. Perhaps an overview of market forces like politics, technology or suppliers would be beneficial – essentially, any forces that might affect the company’s SEO success. That is, what is happening in this business’s market?

Objectives and Key Results

PandaDoc

OCTOBER 15, 2024

Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software. Professional services : consulting firms and other large, complex professional services with many moving parts in the contract process.

Legal

Hubspot

APRIL 30, 2025

or Is there a discount if we sign a two-year contract? I touched on this in the digital signals section, but use technology to help you. For example, marking their contract redlines with high priority for the legal team might shave an additional 3-5 days off the implementation timeline. Inquiries about contract details.

Contract

SaaStr

OCTOBER 23, 2024

So at BILL’s scale, you have to put programs into place across the company to connect employees to customers, to help you focus on all the different stakeholders vs just the contract signer. AI Learnings “Fundamental technologies become fundamental, not because of hype,” René says.

Customers

Salesforce

OCTOBER 14, 2024

That’s why we have pioneered the robust Einstein Trust Layer to provide toxicity detection, zero data-retention contracts, prompt-injection defense, and several other mechanisms. Transfer to human agent. AI is nondeterministic and it can hallucinate. But despite all these mechanisms, LLMs are still not 100% accurate.

Engineering

Search Engine Land

AUGUST 1, 2024

Yes, Microsoft AI CEO Mustafa Suleyman actually called web content “freeware,” saying anybody can copy and use it: “…With respect to content that is already on the open web, the social contract of that content since the ’90s has been that it is fair use. That’s what Reddit CEO Steve Huffman said in a new interview.

Engineering

Hubspot

JANUARY 14, 2025

From the initial discovery email or phone call to the final contract negotiation conversation, they ensure every touchpoint adds value for the prospect. Every interaction with a prospect is an opportunity, and sales champions dont just know this, but they make the most of it. Sales champions take crushing it to a whole new level.

Negotiate

RingDNA

APRIL 11, 2025

Fortunately, advances in sales technology have made it easier than ever for sales leaders to take on the role of data scientists. While it’s true that reps can’t completely control the amount of conversations they have each day, with dialing technology they can maximize their chance of connecting with sales-ready leads.

Quota

Hubspot

JULY 10, 2024

As the way customers pay continues to evolve with technology, payment processing platforms will be more essential for businesses. However, you still need to make sure you follow the PSP’s requirements, which are typically listed in the terms or contract, in order to remain compliant and keep your customers’ payment data secure.

Process

Hubspot

JUNE 16, 2025

Incorporate critical CRM and sales technology proficiencies. Maintained a 90% client retention rate, securing $1M in contract renewals.’ Showcasing your proficiency with sales tools like HubSpot instantly sets you apart from ‘relationship-focused’ candidates.

Objectives and Key Results

SaaStr

JULY 1, 2025

It spans marketing attribution, lead scoring, outbound sequencing, meeting booking, discovery calls, proposal generation, contract negotiation, and post-sale expansion. Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up. Sales is messier. The other 72%?

Territory

PandaDoc

APRIL 28, 2025

This technology integrates with product catalogs, pricing databases, and customer relationship management (CRM) systems to produce detailed and accurate quotes swiftly. What is quote automation? Quote automation involves using software to automatically generate sales quotes based on predefined rules and data inputs.

Price

SaaStr

JULY 5, 2025

Started as “Salesforce for Pharma” in 2007, now the essential technology backbone for companies bringing medicine to market. ” Peter simply replied: “We have great people and we’re working on great technology. Why would we ever buy anything from you?” That’s it.”

E-commerce

Highspot

FEBRUARY 20, 2025

Have Reps Attend Industry Conferences Industry conferences offer a chance to stay informed about market trends, competitor tactics, and emerging technologies. Coupled with interactive quizzes or mini-assessments, mixed media content keeps learners interested and boosts retention.

Product

SaaStr

JUNE 14, 2025

Here’s what we’re seeing: In Contact Centers : AI is replacing 40-50% of human agents, but Average Contract Value (ACV) is only increasing by 50%. The SaaS industry is now experiencing what every other mature technology sector has gone through. The Bundling and Consolidation Wave is Here Mature markets consolidate.

Growth

Highspot

APRIL 1, 2025

Choose the Best AI Role-Playing Tool Look for technology that adapts to real-time user responses, delivers targeted feedback, and offers performance analytics. Increase in average deal size: AI simulations that refine negotiation tactics and objection handling often result in larger contract values, improving revenue without adding headcount.

Objectives and Key Results

PandaDoc

MARCH 25, 2025

Your team spends days manually creating proposals, tracking contracts, and managing documents while large enterprises use automated systems that zoom through these tasks in minutes. Smaller teams with heavier workloads Enterprise teams have dedicated proposal writers, contract specialists, and sales engineers. The result?

E-commerce

Salesforce

NOVEMBER 8, 2024

Whether it’s notifying them about new rebates, creating contract quotes, or following up on a sales visit, this automation frees up valuable time sales reps typically spend finding information to instead focus on other critical tasks.

Healthcare

Highspot

JULY 3, 2025

Think deals tied to software subscriptions that require annual or multi-year contracts.) This is especially the case in complex, high-stakes purchasing processes in which their businesses are spending tens or hundreds of thousands of dollars. We get it: Digital-first buying experiences offer speed, ease, and convenience for B2B buyers.

B2B

Sales Hacker

JANUARY 14, 2025

So I think in 2025, as technology gets more and more complex, we’re going to look at our processes and our systems and do our best to simplify them as much as we can. And kind of a superpower that we can give our, our teams. And I think it will be critical for growth in 2025 and beyond.

GTM

Salesforce

DECEMBER 20, 2024

Contracts expire and requirements change as companies scale thats the world we live in. Show how your expertise and technology is evolving, and they’ll reconsider you when their needs change or contract expires. Maybe the timing wasnt right, or the budget was cut. Maybe there was an organizational change.

B2B

PandaDoc

MARCH 25, 2025

This means you will be working with a technical buyer who will handle the implementation, a financial buyer who wants to only know contracting details and the why, and an end user who only cares about the how. When creating enterprise contracts, I have sat down for upwards of 45 minutes just double-checking the math on the many line items.

Objectives and Key Results

Martech

FEBRUARY 7, 2025

Contract timing My team once negotiated a contract with a new vendor where timing was critical. By collaborating with our procurement team, we negotiated a delayed contract start date while signing in time to secure the incentives. If that’s not marketing technology in action, I don’t know what is.

Contract

Highspot

JUNE 19, 2025

They sense that they are part of something more than a contract. “Featuring a customer in a press release or highlighting their success using your products and services in a blog post or whitepaper can be a powerful way to earn their loyalty,” Forbes Technology Council contributor Yoav Kutner recently wrote.

GTM

SaaStr

MARCH 13, 2025

Three key factors: Application Novelty: We’re seeing an explosion of new use cases and solutions Technology Novelty: The underlying tech is evolving at breakneck speed Customer Behavior Novelty: Even enterprise customers are running multiple concurrent pilots The result?

Growth

SaaStr

JULY 14, 2025

higher average contract values than industry standard The exclusivity factor : When the world’s top B2B executives evaluate solutions, they turn to companies that demonstrate thought leadership within their trusted professional community.

Relationship building

Salesforce

SEPTEMBER 10, 2024

You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. Extended warranties, maintenance contracts, and personalized customer support are just a few examples of services that help you build customer loyalty, generate recurring revenue streams, and set your brand apart from competitors.

Service

Hubspot

APRIL 9, 2025

From haggling over contract terms to figuring out how to boost revenue, theyre the ones making sure the numbers add up. Khans insight reinforces an important lesson managing partners who stay ahead of industry shifts and technology trends position their businesses for long-term success. Theyre not just glancing at spreadsheets.

Strategize