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6 martech contract gotchas to be aware of

Martech

Contracts are complex for a reason. I’ve seen and heard of my share of contract gotchas. When you decide to churn from the vendor, does your contract allow you to keep and use the data you’ve pulled into your CRM or other systems after the relationship ends? Pricing factors. So, you have a great data vendor.

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10 things to do if your martech solution vendor gets bought

Martech

This can change many things, including price, customer service, contract enforcement and more. Usually, it’s to improve existing technology or move into a new space. What technological changes are expected? Your legal team should review existing contracts to see if it has any “in the case of being purchased” clauses.

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3 tips to maximize your martech stack’s value

Martech

Complete a department-wide technical skills evaluation Before jumping in and downsizing people and technology, a better first step is to audit the marketing team’s skills. Understanding who uses which technology and the team’s skills in those tools is crucial. Why is this?

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Not too hot, not too cold: How to build the perfect martech stack

Martech

Dig deeper: A practical guide to building a marketing technology stack Identify areas for quick wins It can take years to see the full impact and ROI benefits of many martech tools. Does the contract allow for additional licenses and/or products to be purchased as the business ebbs and flows? Next, how will you determine success?

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Wholesale Telecom Sales is Getting More Complex. Here’s How AI Can Help You Keep Up

Salesforce

Maximizing network utilization, optimizing prices, predicting usage demand, selling effectiveness, and maintaining loyalty are all factors that affect a telecommunications wholesaler’s ability to be competitive and profitable. This, in turn, gives the foundation for AI to provide the most accurate and useful insights possible.

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The marketer’s guide to state data privacy laws

Martech

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

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Buyer Trends: Top Insights from $3B in SaaS Transactions with Vendr

SaaStr

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. The Year of the Price Hike In 2023, companies face a hard reality –– SaaS prices are rising. Why are SaaS Prices Increasing? weakest link.

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