ConversionXL

OCTOBER 26, 2022

To tap into this viral potential and acquire customers , your videos need to land on your audience’s FYP. Look at your customer data. Repetition and consistency create familiarity, which builds trust , making people more likely to buy. People tend to trust it more because it offers the content people seek. via Shopify ].

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. How do our customers make the decisions they do? Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. The more “autonomous functions” you have on-site, the more you get to know your customers.

X-functional 163

X-functional Drivers/motivators Retail Price 163

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. For Owner, that meant actually saying no to a lot of customers.

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Popular products”, “Customers who bought this also bought…”, etc.).

UX 115

UX Technique Conversion Product 115

Lead Fuze

JULY 6, 2023

Pinpointing customers’ issues is an essential move in boosting your product or service, increasing customer gratification, and eventually aiding the development of your company. In this blog post, we will delve deep into various strategies on how to identify customer pain points effectively.

Customers 52

Customers Clients Lead generation X-functional 52

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 66

X-functional Referrals Sales Follow-up 66

Search Engine Land

MAY 7, 2024

In many cases, these terms have a much higher conversion rate. The x -axis shows U.S. Media coverage guides customers through the audience’s journey and can significantly impact organic search rankings and drive brand searches. I write extensively about digital PR for SEO and cross-functional PR and SEO teams.

CTR 96

CTR Electricity Real Estate X-functional 96

Hubspot

DECEMBER 10, 2019

Early-stage companies often cast too wide a net when defining their target customer base. Honing in on the most valuable accounts and customer stakeholders has helped me accelerate B2B sales at each of these. Create an ideal customer profile. Type of product sold (e.g. a direct manufacturer). A mutual goal (e.g.

Customers 74

Customers Manufacturing X-functional Strategic planning 74

Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. Products can be used in different ways from company to company, so validate the actual use cases of the existing customers to help ensure it will work well in your organization.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

The 5% Institute

AUGUST 5, 2021

Mercedes Benz through their value messaging; have been able to surpass the cars general function. So, the first thing you need to do, is ask – who is my potential customer or client, and what do I need to do to position myself as what they’re looking for, in both my branding, and throughout my sales process. Keep It About Them.

X-functional 145

X-functional Presentation Clients Closing 145

The 5% Institute

MARCH 30, 2021

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. It allows you to control the process and conversation. Some metrics we recommend include: The lifetime value of a customer. The cost of acquiring a customer. Sales revenue.

Outside Sales 145

Outside Sales X-functional Inside sales Sales 145

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Bugs—if they’re around—are a conversion killer. Probably not.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

Sales Hacker

JULY 21, 2021

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. That thing reps do where they call every lead every day until the customer finally picks up the phone? If that mess of words makes you say, wait, what? ” – you’re not alone.

X-functional 125

X-functional Sales Strategize Cold Call 125

ConversionXL

JULY 6, 2021

Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. But it’s not the right choice for everyone. That’s the cold hard truth.

CTR 129

CTR X-functional Campaign Price 129

Search Engine Land

OCTOBER 23, 2023

The retirement of these four attribution models was attributed to their dwindling popularity, as less than 3% of conversions in Google Ads were utilizing these models, as confirmed by a Google spokesperson. Advertisers can see the ads in Top Paths, Model Comparison, Assisted Conversions and Path Metrics reports.

E-commerce 130

E-commerce Launch Campaign Retail 130

Lead Fuze

AUGUST 12, 2021

Let me point out one important fact — We are all human beings, and our minds function in a similar way. In other studies, they found that even sitting in the same room with the requester or sharing a conversation can change how we respond to their request. Point out some of the similarities to start a conversation.

Sell 98

Sell X-functional Sales Follow-up 98

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped.

UX 126

UX X-functional A/B testing User Experience 126

Salesforce

FEBRUARY 14, 2022

In other cases, companies are trying to do the right thing by seeking permission to use customer data. And the vast majority of consumers – 86% in our latest State of the Connected Customer survey – say they want to know when and how their data is used. The human rules still apply: Trust is something that is earned, not just given.

X-functional 52

X-functional Construction Trust Follow-up 52

PandaDoc

OCTOBER 3, 2023

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

MARCH 13, 2019

But that argument ignores emotional values such as trust , which help explain why “Nobody gets fired for hiring IBM.”. B2B customers usually go after small market segments. For example, home retailer FLOS maintains an ungated website for retail consumers and a very different (gated) web experience for B2B customers: The B2C site.

B2B 130

B2B B2C Retail X-functional 130

Search Engine Land

APRIL 14, 2023

Failure to redirect existing resources to new ones will negatively affect your rankings, traffic and conversions. Once, my website broke because the latest PHP version deprecated some built-in functions and interpreted others differently. How will a redesign impact conversions, sales and ROI? A test server. A live server.

UX 106

UX X-functional User Experience Technology 106

ConversionXL

NOVEMBER 23, 2015

And on-page surveys can be crucial to deriving insights for conversion optimization. I wrote an article awhile back about customer surveys , and while both types of surveys fall under the broad category of ‘ qualitative research ,’ on-page surveys are different in their goals and execution. On-Site Surveys Defined.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

Salesforce

NOVEMBER 20, 2023

The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.” This isn’t just a quick pitch, however.

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

Hubspot

OCTOBER 16, 2023

When you see that someone has viewed your profile who fits your customer demographic, add them as a connection. If you want to use this feature, you will need to enable it by clicking the “All filters” button on your profile views page, then scrolling down and enabling the function. page or simply get there quicker?

Real Estate 76

Real Estate X-functional Networking Drivers/motivators 76

ConversionXL

JULY 8, 2020

Conversions. With dynamic search ads, your ads are automatically customized based on the content of your site; you don’t even choose keywords for your campaign. The keyword insertion function matches the exact keyword someone typed in. Price extensions help can increase the relevance and improve conversions of your ads.

GTM 100

GTM X-functional Appointment Campaign 100

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. You’re competing for space in the inbox of your prospects, leads, and customers. The goal for all cold emails is to establish a connection and start a conversation, thereby creating a WARM relationship.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

KO Advantage Group

JANUARY 11, 2020

Inside Facebook you could start by using the search tool to search for "friends of friends in X city". In general 2nd and 3rd level connections are valuable in terms reaching out for a genuine conversation. Or inviting them to an event or networking function. The intention is to create a conversation - more on this later.

X-functional 77

X-functional Government Clients Prospecting 77

SaaStr

FEBRUARY 25, 2020

Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. And when you think about that, why are you focused on creating champions isn’t just good enough to have successful customers? Here we go.

Prospecting 87

Prospecting Customers Promote X-functional 87

ConversionXL

JULY 29, 2020

When customers have a specific product in mind, more turn to Amazon search than Google. Yes, Google and Amazon’s search functions are not the same. The more you trust the quality of the search engine (i.e. Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products?

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

Search Engine Land

APRIL 12, 2023

As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. If you focus all your efforts on SEO without fully optimizing your profile for conversions, you aren’t making the most of the traffic coming in. An uptick in conversions for a Facebook ads client.

Real Estate 121

Real Estate Clients Networking Follow-up 121

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101

Niche X-functional Referrals Gaming 101

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Your competitor has feature X, you need feature X. Instead of doing the hard work of gathering insight from customers and discovering open positions in the market, companies look at their competitors for direction. Zappos did it with customer support. You build Y, they build Y.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

FEBRUARY 7, 2017

The answer could be different business to business, but it’s important to have the conversation rather than to ignore the data regardless of the significance. Far from your typical customer, they place unusually large orders, paying little attention to the experience they’re in. How Outliers Affect A/B Testing. times and 3.0

A/B testing 84

A/B testing X-functional Represent Follow-up 84

Hubspot

OCTOBER 2, 2017

Rapport is the first step to earning confidence and trust, and it lets the prospect know you're not running the typical conversation between a pushy salesperson and browbeaten prospect. Know when to switch to the sales conversation. Your company probably already has demographic information on who makes up your customer base.

X-functional 101

X-functional Sports Prospecting Follow-up 101

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. can all benefit from a better idea of the customer. This post contains video, click to play].

X-functional 115

X-functional Represent Follow-up User Experience 115