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The Rise of Personalization in E-commerce: 2024 Consumer Insights by Wunderkind

Search Engine Land

Personalization can be transformative The insights from Wunderkind’s 2024 Consumer Insights Report underscore the transformative power of personalization in digital commerce. This capability not only enhances the likelihood of marketing opt-ins but also improves the overall customer experience by providing relevant and timely offers.

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6 Tips to Increase Your E-commerce Conversion Rate

Sales Pop!

Are you looking for ways to boost your e-commerce conversion rate? Whether optimizing product pages, updating the user interface, or launching a marketing campaign, here are six tips to get more shoppers buying from your store and increasing conversions in the long run.

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12 Cognitive Biases E-commerce Marketers Need to Know

Neuromarketing

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers. The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.

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AI-powered martech news and releases: August 22

Martech

Enactify.ai’s EnactRetail embeds e-commerce capabilities directly within e-catalogs and content assets. This feature turns e-catalogs into shoppable PDFs, eliminating the need for redirects to the company’s website for purchases. Helpjuice’s Swifty is an AI-powered widget for customer support.

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TikTok partners with Amazon for in-app shopping

Search Engine Land

Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. This integration comes as TikTok Shop, launched about a year ago, seeks to gain traction in the e-commerce space. Why it matters.

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5 Social Selling Strategies For E-Commerce Success in 2022

Sales Hacker

As brands continue to move into an age of cross-platform promotion, what could the proliferation of social media mean for the future of e-commerce? Image Source: The Future Of Commerce ). Social e-commerce: a tale of TikTok and Gen Z. Clearly, we’ve got to start with 2020. Unlocking the social funnel.

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The Ultimate Guide to Effective E-commerce Testing

Beeketing

Are you aware that there are approximately 12 million – 24 million e-commerce sites worldwide? As more and more people are making purchases online, the popularity of e-commerce websites has grown dramatically. . What is e-commerce testing? Benefits of e-commerce testing.