Martech

DECEMBER 20, 2024

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell.

Education 120

Education Manufacturing B2B Trust 120

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

B2B 114

B2B Engineering Education Trust 114

Martech

JUNE 11, 2025

that most B2B lead generation has been like a quick handshake rather than a conversation over coffee. The brands succeeding today are building pipeline by leading with education, thought leadership and community — not just product promotion. Then, track how it impacts conversions over time. But that’s a favorite!”

Pipeline 115

Pipeline B2B Cross-sell Education 115

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. While important, improving conversion rates involves more than just landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. While clicks are often a key performance indicator (KPI), they hold little value if they don’t lead to conversions. Set budgets to 10-20% of your total Google budget.

CTR 108

CTR UX Campaign Education 108

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 131

Strategize User Experience High impact Construction 131

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads.

Growth 124

Growth Entertainment Sports Strategize 124

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA. As with anything new, some were skeptical of its long-term value. Number of client engagements with PIA. Number of hours saved weekly (i.e.,

Clients 132

Clients Strategize Launch Technology 132

Salesforce

OCTOBER 8, 2024

For example, they create more financially literate members through gamification or educating members about the benefits of related product offerings to encourage cross-product acquisition, creating more stickiness and greater lifetime value. If they aren’t, inform and educate them about the benefits of membership.

Education 100

Education Referrals Launch Gaming 100

SaaStr

JANUARY 26, 2025

The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. The Education Ecosystem Attentive University Platform certification program “Texts We Love” showcase Industry-standard guides (e.g., Attentive spent months with brands, consumers, and regulators to crack this.

Education 103

Education Legal Promote Growth 103

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. Use a conversational and relatable tone to connect with the audience.

Angle 131

Angle Objectives and Key Results Education Strategize 131

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers.

B2B 136

B2B X-functional Cross-sell B2C 136

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty.

B2B 120

B2B Objectives and Key Results Campaign Contact 120

Salesforce

NOVEMBER 5, 2024

An email nurture journey is a series of targeted emails designed to engage, educate, and convert prospects into customers over time. These journeys can lead to higher conversion rates since nurtured leads often make larger purchases. For example, address a common challenge and educate your users on why it exists.

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

Veloxy

JUNE 23, 2021

Make sales educational. Make Sales Educational. If we’re going virtual, then your sales process will need to be highly educational for prospects. Naturally, this means arming your reps with as much educational material s you can get your hands on. . Simple: with the following list of tools, techniques, and processes.

Sell 317

Sell Education CRM Up-sell 317

Martech

SEPTEMBER 6, 2024

Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers. To stay ahead of the curve, commit to ongoing education and skill development.

Negotiate 131

Negotiate Campaign Strategic planning Start-ups 131

ClickFunnels

JUNE 10, 2025

The more you test and tweak, the more your funnel becomes a finely tuned conversion machine. For example, instead of offering “marketing tips,” offer “a conversion blueprint for six-figure course creators.” Regularly reviewing your funnel analytics allows you to refine and improve results.

E-commerce 130

E-commerce Real Estate Sales Trust 130

Search Engine Land

SEPTEMBER 19, 2024

Think of high-conversion keywords and dynamic product ads that directly showcase your offerings and promotions in the search results. It’s about starting a conversation that successfully leads to a sale. Think about micro-conversion actions such as button clicks or add-to-carts to propel you faster.

Campaign 78

Campaign Education Lead generation Trust 78

Martech

JULY 12, 2024

Ensure both technical teams and business teams are educated and bought in before a change is rolled out. For example, Google’s Enhanced Conversions leverages first-party data to enhance the match rate between conversions and ad interactions, leading to better attribution and more precise measurement of campaign performance.

Campaign 117

Campaign Appointment Government Legal 117

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. ChatGPT search reinvents search engines by integrating conversational AI for tailored, context-aware responses. What is ChatGPT search? What does this mean for marketers?

B2B 137

B2B Engineering Education Lead generation 137

Sales Pop!

JUNE 17, 2025

If you want shorter sales cycles, better-qualified leads, and fewer dropped conversations, it’s time to rethink what your website is actually doing. In fact, interactive content generates twice as many conversions as passive content. Final Thoughts Your website shapes every sales conversation before it starts.

B2C 130

B2C Objectives and Key Results Manufacturing Real Estate 130

Martech

MAY 1, 2025

What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Better yet, attend sales calls or listen to conversations on the trade show floor to learn what potential customers are thinking. Dig deeper: YouTube adds new shopping features to increase seller revenue 2.

B2B 115

B2B B2C Niche Education 115

Search Engine Land

SEPTEMBER 11, 2024

Conversely, if you find a significant disparity, it could indicate a need to prioritize speed optimization efforts. Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. Educate clients. Processing. See terms.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. However, you soon realize these leads aren’t what you need.

Campaign 123

Campaign Growth Follow-up Pitch 123

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Educational resources such as quick-start guides or how-to videos. Conversion rates: Prioritize automations linked to revenue.

High impact 113

High impact Click Through Rate Non-Profits Promote 113

Search Engine Land

AUGUST 1, 2024

SQL With GA4 and the push to create data lakes via BigQuery with your own historical data rather than Google retaining it, you may hit a point in your year-on-year analysis in Google Analytics now within the interface where you may hit a wall, specifically with conversion events. Dig deeper: Enterprise SEO is 50% education and culture

SQL 98

SQL Engineering Education Start-ups 98

Martech

AUGUST 20, 2024

To appreciate its importance, we must first understand these components: Knowledge The collection of facts, information and skills through education, reading and experience. for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience.

Consult 132

Consult Technology Technology Appointment 132

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Technology 140

Technology Technology Education Follow-up 140

Search Engine Land

SEPTEMBER 17, 2024

Sales : Drive conversions and revenue through your video content. Education : Inform your audience about your products, services or industry. Visibility : Gain presence on a social-SERP for relevant topic/conversation. YouTube : Long-form and short-form content perfect for education. Shows how well your content resonates.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

ClickFunnels

MAY 13, 2025

While building an effective sales funnel may feel intimidating, ClickFunnels makes it easy to implement a series of conversions that will ultimately lead to sales. However, funnel-building software streamlines the entire process by taking the guesswork out of your marketing and conversion strategy. Why is a Sales Funnel Important?

E-commerce 130

E-commerce Strategize Sales Lead generation 130

Martech

OCTOBER 11, 2024

HockeyStack teamed up with Exit Five, a B2B marketing community and education outfit founded by former Drift marketing executive Dave Gerhardt, to promote the report. Agree or disagree, the brand becomes part of the conversation. And that’s what the Exit Five team did on LinkedIn. That’s not a bad thing.

B2B 122

B2B Angle Promote Education 122

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. When marketers approve that strategy, AI executes it.

Manufacturing 131

Manufacturing Assembly Line Technology Technology 131

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Educational content. Consider video, blog posts, or other lower-intent content pieces.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Veloxy

JANUARY 7, 2025

This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages. Quick response also leads to higher conversion rates , paving the way for better conversations. Conversion rates give you a clear idea of how successful each step of your sales process is.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Veloxy

DECEMBER 9, 2024

Provide Salesforce Automation Training Boosting Salesforce user adoption requires ongoing education. Is it increased lead conversion? For instance, are you focused on increasing lead conversion, shortening sales cycles, or improving customer retention? Remove unnecessary fields and features. Shorter sales cycles ?

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

MARCH 18, 2025

AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing. AI-driven, on-demand buyer education (without vendor control). AI will curate buyer-led communities where users educate themselves. What replaces it?

GTM 118

GTM B2B Education Consult 118

Martech

OCTOBER 25, 2024

Use a sequence to speed up the process so you can focus on having great conversations instead of getting bogged down in email threads. Example : Start with an educational piece that addresses a pain point they’re likely facing. Dig deeper: The marketer’s guide to automating customer engagement 6.

Appointment 122

Appointment Follow-up Contact Start-ups 122